3D Halloween nail art: Prepare to scare with these 13 designs
Spooky season is officially upon us, and with the 3D nail trend booming, why not combine both in nail looks? Get inspired by our roundup of 3D Halloween manicures below – the perfect way to elevate fancy dress costumes and bring spooky styling to life!
Pro brand, Nail Jam, enters UK market with versatile 11pc builder gel range
Nail Jam is the passion project of Petra Janosikova, a nail tech with 16 years’ experience who is ‘deeply influenced by Eastern European beauty trends’. Petra was influenced to enter the nail industry by a family member who was a nail technician. She began perfecting her gel polish skills, and…
21 nail designs for Breast Cancer Awareness
It’s Breast Cancer Awareness Month, an incredibly important campaign which aims to raise awareness and funds for cancer research. Check out entries to the 8 October 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Breast Cancer Awareness. Each nail…
Step inside the Bristol nail salon prioritising care, calm & confidence
Molly Gregory began nail tech life as a mobile pro, upon qualifying in 2018. After deciding that she wanted a base to work from, she successfully applied to work at a local nail salon, where she stayed until late 2020. After having her son in 2021, Molly ‘made the leap…
Nail tool brand, MUSE, empowers techs through quality, consistency & community
Nail technician & educator, Becci Hollis, shares her journey launching nail tool brand, MUSE. Becci Hollis has been part of the nail industry for 11 years. Originally training as a nail technician, before opening her own salon and training academy, Becci has had her fair share of successful enterprises. Now,…
24 Halloween nail products for superior spooky season styles
It’s spooky season! For many nail techs, this time of year is an opportunity to get creative with colour, texture and design. To do so, they need an arsenal of spooktacular products. Have a look at Scratch‘s Halloween haul to create top-notch talons…
Christmas marketing: a guide for nail salons to boost business
Session nail stylist, salon owner & educator, Marie-Louise Coster, offers up top tips for the festive season… Now is the time to look ahead to Christmas and consider how you will maximise your marketing to make profit. The first thing you need to do is review last Christmas: what worked and…
5 colours everyone will be wearing on their nails this autumn
During each season, certain colours gain popularity. These hues are normally based on events and the general aesthetic of the time of year. Autumn 2025 is epitomised by five distinct shades: 1. Navy blue A sophisticated, versatile shade within the autumn colour palette, navy is a seasonal staple. The hue…
38 ‘showgirl orange’ nail designs & products inspired by Taylor Swift’s The Life of a Showgirl
Swifties are screaming right now (and that includes me). Taylor Swift has announced her 12th album, revealing the title, track list, cover art and release date. Each of Taylor’s ‘eras’ have focused on a specific colour, and this time, orange is having its moment. To help celebrate TS12: The Life…
BuffBloom reinvents the nail buffer, evolving the legacy of original creator
In 1973, Jack Woodiwiss left his marketing career at a grinding wheels manufacturer in Staffordshire to begin his own business: developing foam-coated abrasives. These included a sanding block, which gained traction amongst large US companies and became a staple in the home improvement and auto repair sectors. Jack’s company, Abrapower…
30 flirty heart nail designs to get your pulse racing
The classic heart: an evergreen symbol of love and affection that also happens to be incredibly aesthetically pleasing. Though February is the heart’s peak time, nail designs featuring the cute emblem are a yes year-round! Here are 30 inspo pics that will set your heart aflutter…
How to spot an AI nail design image
Photo created using ChatGPT AI-generated nail images are becoming increasingly prevalent across digital platforms, and while you might think ‘I’m savvy, I can detect a fake nail image’, know that AI is savvy too. When the world first cottoned on to the potential of artificial intelligence image generators, it’s likely…
18 navy nail designs to note
There are a few colours that shine during the colder months, one of which is navy. The deep blue hue encompasses the earthy, rich tones of autumn, giving nails an elegance that transcends shape, style and occasion. Take a look at these navy nail ideas for your next autumn/winter mani…
Listen up nail community: here’s why you’re not ‘just nail techs’
Business mentor, Hannah Clayton, shares why there needs to be a shift in the way nail professionals are seen… Recently, I shared an Instagram post that went viral. It was so simple – about how pros aren’t ‘just nail techs’, yet the response was overwhelming. It received hundreds of comments, shares, reposts…
Working together: The mothers & children building businesses in the nail industry
The nail sector is often described as ‘one big family’, but for many nail brand owners, techs and educators, this is a reality. Scratch has spoken to mother-child duos and trios on how they work together within nail and beauty businesses to build success… Belinda Price and daughters, Lucy Price…
