Inside the ‘quirky but classy’ West Yorkshire salon offering a sanctuary for nail & beauty clients
Experienced beauty pro & educator, Narelle Wharton, shares the story of her Castleford salon, Narelle Beauty… The first Covid lockdown hit soon after Narelle Wharton had discovered an ideal space for her salon business. Having struggled with the heat and lack of space when working from her conservatory previously, it…
Read MoreHull home nail salon owner: How I prioritise the mental health of clients
Lucy Allman, owner of The Nail Shed, shares about the supportive ethos of her East Yorkshire garden salon… In 2021, Lucy Allman was made redundant and welcomed a second child. It was this change in lifestyle and need for flexibility that inspired her to carve a career in the nail…
Read MorePet-friendly salons: key benefits & important considerations
Have you ever considered making your salon pet-friendly? A spokesperson for luxury nail salon, Paint Nails London, shares the advantages and what you need to consider. Why did you decide to become a pet-friendly salon? We decided to become a pet-friendly salon because so many of our clients are animal…
Read MoreFamily affair: Meet 3 sets of siblings finding success in the nail industry
Scratch puts the spotlight on brothers and sisters working together in the nail industry… Glitterbels While Annabel Maginnis will likely come to mind when you hear the word ‘Glitterbels’, there is a trio of siblings involved in the brand: Annabel’s husband, Elliott, and his brothers, Mac and Alex. It was…
Read MoreSoho’s ‘hidden gem’: The underground spa delivering high-quality nail & beauty services
Spa manager, Charlotte Bull, tells all about Soholistic Spa at Ham Yard Hotel, London: an underground, luxury beauty space. Once a derelict space, the site of Ham Yard Hotel in the heart of dynamic Soho was transformed by the Firmdale Hotels group in 2014. Situated next to Piccadilly Circus and…
Read MoreWorking together: The mothers & children building businesses in the nail industry
The nail industry has often been described as ‘one big family’, but for many nail brand owners, techs and educators, this really is a reality. To celebrate Mother’s Day, Scratch spoke to mother-child duos and trios on how they work together within nail and beauty businesses to build success… Belinda…
Read MoreLeeds salon owner: Learning to trust my team & delegate has been a game-changer
You Beauty founder, Rachel Dobson, shares her career story and how learning to delegate tasks has been critical to her success as a manager. Over the past five years, Rachel’s business has rapidly expanded and she reflects on the biggest lesson she has learned: “I tried to do everything myself…
Read MoreHome nail & beauty salons: how to maintain positive neighbour relations & resolve conflict
Scratch Stars Home Nail Salon of the Year finalists for 2024 offer advice for how home business owners can keep the peace with neighbours and resolve potential conflicts… Kirsty Brown, owner of Paintbrush Nails, Stirling – Scratch Stars Home Nail Salon of the Year 2024 “When opening a home salon,…
Read MoreSelf-employment help for nail techs: marketing advice & networking tips
Here’s how to gain the attention of clients by building a buzz around your business… Once you have registered your business, considered tax requirements and made decisions regarding legal, financial and operational considerations, as well as safety and interior design choices, it’s time to build your clientele through effective marketing techniques.…
Read MoreGreater Manchester nail tech: Why I closed a bustling salon to open a home-based business
Nina of Wigan home salon, Nina Nicholson Beauty & Lecenté lead educator, shares why a huge career switch was the best decision she ever made… Nina Nicholson opened her first salon at the age of 18, and went on to acquire a larger premises a few years later. After building…
Read MoreStaffordshire tech: Working from a home salon has been the best decision I’ve made
Katie Pritchard of Katie Lou Nail Artist and Educator opens her salon’s doors to Scratch and shares the benefits of becoming a home-based tech. Having been in the nail industry for 20 years, Katie has experimented with a variety of ways of working. She says: “I have worked as a…
Read MoreYorkshire salon: The beauty therapists dedicated to making women feel their best
Lisa-Marie Hoggard, owner of Lisa-Marie’s Hair & Beauty Lounge, shares how her all-female team empowers clients to feel their best. “My salon team consists of amazing women who make other women feel amazing,” shares Lisa-Marie. “It comprise five women: Sheree Kim Harrison, Elle Burrow, Kath Scaife, Jill Ralph and Patricia…
Read MoreManchester tech: I run my nail business from a shipping container
Laura Kelly, owner of House of Beauty Manchester, shares what it’s like to run her nail business from a shipping container. “I work from a shipping container yard in Ancoats, on the edge of Manchester city centre. It’s a really special place full of creatives, with a lovely community feel,”…
Read MoreLancashire tech: The local council didn’t recognise my nail & beauty salon as a valid business
Owner of The Nail & Beauty Lounge, Julie McCabe, shares the challenges she faced when trying to set up her business, as well as its growth and success… Julie McCabe was excited to open her salon after finding the perfect space. She details: “It is a former hair salon in…
Read MoreNail & beauty apprenticeships: salons share benefits, their experiences & advice
In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process… Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…
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