How to nail your social media game: 10+ tips from internet nail stars

Want to boost your engagement and connect with more people on social media? Check out expert tips from online nail stars…

“We all have unique life experiences, tastes and aesthetics, and we process beauty differently, so it’s important to post content that is unique and shows your style.” – San Sung Kim @sansungnails

“Post at your most popular times, and once at the same time each day. Social media will learn your behaviour and reward you.” – Chelsey Downie @naileditbychelsey

“Be interactive. This is vital in terms of algorithms. Like and comment on other posts. You never know who may stumble across your profile!” – Emily Gilmour @emilygilmour.nails

“Share parts of your personal life, as people love to see the face behind the business.” – Jema Baynes @jellybayn_nails

“Have a consistent photography style or pose so that your work is recognisable.” – Alice Sanderson @onenailtorulethemall

“Lighting is key. You can have a great camera, but if the lighting is poor, your content won’t look good. You don’t need to buy expensive lights; two LED desk lamps are sufficient.” – Dena Ardestani @denasnails

“Post what YOU love. If you try too hard to be what others want you to be, you’ll burn out.” – Rikki Beal @bees.knees.nails

“Occasionally reshare content that previously received a high engagement, for example a different photo of a popular design.” – Janine Orpen @nailsbyjanine.x

“Stay true to yourself and your brand. Uniqueness draws attention!” – Freya-Poppy Bowden @sugar_rush_studios__

“Show compassion and care towards your followers and it will be reciprocated. Be sensitive to their feelings and preferences, and interact with them.” – Nadia @ilysmnails

“Offer value. Show your audience how to achieve a look.” – Paiwa Drew @paiwaloves

“Credit your inspiration, regardless of the type of art. I recommend telling clients that you won’t use uncredited sources as influences.” – Kelly Ornstein @kellyohstein

“Be intentional with the type of nail tech you want to be viewed as. Post the designs you would like to create more in the future.” – Noelle Moore @noellefuyunails

Quotes are taken from Scratch’s Behind The Gram feature, which shares an insight into the lives of social media nail stars. Read via our digital issues here.