Why music matters in the nail salon experience
By Rebecca Hitchon | 27 January 2024 | Expert Advice, Feature, Health & wellbeing
With 70% of Scratch readers playing music in the nail space, according to a 2023 Instagram poll, it’s important to learn how to cater sound to clients to ensure a comfortable experience.
Freddie Moross is CEO of Myndstream, wellbeing-focused salon and spa music provider & an advisory board member for the Global Wellness Institute. He has worked with neurodiverse communities, from those with autism to Alzheimer’s, as well as the Cutting Edge Group, which creates music for TV and film.
“A wellness experience is about bringing tranquillity to all the senses. Research shows that music can have a powerful effect on mood, emotion, energy and even mental health,” he shares.
“Sound therapy was first thought to be used by the Aborigines, via a didgeridoo, and the art of ‘sound bathing’ dates back 5000 years. In Chinese Qigong, there are sounds that are thought to stimulate certain parts of the body. These help the brain to reach delta and theta wave states, which we only experience when daydreaming or in a deep sleep. Reaching these waves when conscious helps natural healing and generates a nurturing feeling. Myndstream applies these understandings to modern day.
“Myndstream partners with award-winning wellness musicians to deliver ready-to-go or bespoke playlists,” Freddie continues. “Working together to discuss speed, direction or incorporate any cultural influences, means we create a truly immersive experience that goes beyond touch, moving the client towards an intended feeling.”
Last year, Myndstream announced a partnership with multi-platinum, Grammy Award-winning producer & artist, Timbaland, to create wellness music projects – and most recently, the company has collaborated with Universal Companies, the US’ largest professional spa and salon supplier, for educational content series, ‘Mastermynds’. Designed to help salons and spas differentiate themselves from competition and boost their revenue, each episode is hosted by an industry thought leader. The first episode was led by Freddie Moross, who gave insight into 2024 trend, the multi-sensory experience.
“Our goal is to share our research, knowledge and understanding of wellness music to improve the health and wellbeing of salon and spa-goers around the world, whilst also helping our partners boost their bottom line,” he comments.
John Cowan, senior director of brand development at Universal Companies, adds: “In today’s fast-paced wellness market, staying ahead of the curve is key. This series isn’t just about keeping pace with trends; it’s about helping spa operators get ahead of them with cutting-edge insights and practical solutions that can help them grow their businesses.”
The Mastermynds series is accessible on Myndstream’s website and within the Universal Companies’ educational resources.
Myndstream is offering a 14-day free trial of its streaming service, The Stream. Click here for more information.