Why you should add waxing to your treatment menu
By Sophie Nutt | 27 June 2019 | Expert Advice, Feature
Waxing is a treatment for which clients will seek out a recommended therapist with whom they feel comfortable, and is convenient for regular, repeat bookings all year round. It’s also a treatment that offers high profit margins. Whether you own a large or small salon or work as a mobile technician, there are a number of options to help you add hair removal to your service menu, regardless of budget and space. The beauty of waxing is that is requires a small amount of equipment and products, meaning that you can pack it into your mobile kit or cater for it in the salon.
“Adding waxing to your treatment list will attract a new plethora of clients that bring with them an attractive lifetime spend,” says Helen Burton-Ward, Sweet Squared education ambassador. “Waxing is slightly more of an investment regarding time and initial outlay, however the long-term value these clients hold will be invaluable to you and your business.”
“Adding waxing to your treatment list will attract a new plethora of clients that bring with them an attractive lifetime spend,” – Helen Burton-Ward, Sweet Squared education ambassador.
It’s important to relay the benefits of waxing compared to shaving when encouraging novice clients to try the treatment. “As shaving only removes the hair you can see on the surface, hair grows back quickly after only three to five days,” explains the team at Sienna X. “In some cases, the hair even grows darker and thicker after shaving. However, with waxing, hairs are removed from the root, results can last up to four weeks at a time and the treatment even exfoliates the skin helping to reduce ingrown hairs.”
Hair removal is also a great service for attracting more men into your salon, thus introducing another client pool. “Offering both male and female services is a great way to create new business – as I’ve noticed an increase in men seeking hair removal service for the eyebrows, nostrils and face,” says Lisa Stone, Salon System educator. “Your current nail clients will likely have husband, brothers, dads and friends who could be recommended for hair removal treatments, and they may even decide to start having their nail done!”
Check out more ways to spruce up your service menu in the June issue of Scratch!