87% of beauty businesses losing out on income due to ‘friendly’ clients
By Chloe Randall | 30 October 2023 | Movers & Shakers, News
A study by Yell has revealed that 87% of beauty businesses could be losing out on almost £80 per appointment, as a result of not charging for additional time spent with ‘friendly’ clients.
The research, which surveyed just over 250 owners of small businesses in the UK, showed that 75% of businesses find it hard to set boundaries with their clients, with 100% replying to business queries during their personal time.
Of those who’ve attempted to set boundaries with their clients, 59% have been met with negative responses, making it harder for beauty pros to navigate boundaries with clients and making them more reluctant to.
According to the survey, 94% of beauty business owners work with clients that have become friends or already were, and 82% of business owners admit that they take more time with ‘friendly’ clients, spending an extra 25 minutes on average with each of them, compared to their usual work time.
With more people self-employed in the industry, this extra, unpaid time spent with ‘friendly’ clients could be detrimental if carried out regularly, meaning not as many clients can be fitted in and generating a regular loss of income.