Astral Brands acquires nail & cosmetics brand, Butter London

By Helena Biggs | 23 July 2018 | Movers & Shakers, News

Butter London Coy 2018 13

Colour cosmetics brand, Butter London, has been acquired by Atlanta based company, Astral Brands. Best known for its lacquer range, Butter London was founded in 2005 by British entrepreneur, Sasha Muir, with the help of London fashion manicurist, Nonie Creme.

The move will serve to develop Butter London’s make-up offering, as Astral offers expertise in this area with brands CosMedix and Aloette already in its portfolio, and the acquisition will afford access to greater digital and financial resources.

“We are excited to work with the team at Butter London to continue its great success,” comments Robert K. Cohen, executive chairman and CEO of Astral Brands Inc. in a press release.

“The Butter London brand fits perfectly with the Astral philosophy: the desire to make every day a little bit better and easier for women and men around the globe.”