
BABTAC expands Beauty Collective of experts in mission to improve industry standards
By Rebecca Hitchon | 15 July 2025 | Movers & Shakers, News

The British Association of Beauty Therapy & Cosmetology (BABTAC) has announced 12 new members to its Beauty Collective.
The group of over 30 experts across the beauty, business and education sectors is focused on championing professionalism, supporting new and established pros, improving consumer care, plus enhancing the beauty industry’s reputation and trust among consumers.
It advocates for safer, smarter practices, increasing knowledge among professionals and consumers, and is spearheaded by BABTAC CEO, Lesley Blair MBE.
BABTAC has introduced the following members to the Beauty Collective:
- Victoria Brownlie MBE, chief of policy & sustainability for the British Beauty Council.
- Jenny Storey, founder of Urban Retreat & The Academy.
- Kate Berry, director of Urban Retreat & The Academy.
- Helena Grzesk MBE, founder of BeWell Consultancy.
- Sara Shoemark, founder of Glow Beauty & BABTAC board member.
- Rebecca Doyle, team dynamics & growth specialist, spa-wellness consultant & sector writer.
- Alexandra Forbes, managing director of Skin Rocks.
- Krestyna Batty, director of Janssen Cosmetics UK.
- Tara Moore, head of spa operations at Galgorm Collection.
- Andy Millward, facialist & nutritionist.
- Emily Hodson, founder of Skin Sentials.
- Teresa Tarmey, facialist.
Check out the other members of the Beauty Collective in our news story on its launch here.

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