Beauty advent calendars are most searched for calendars in UK

Research by Beauty Daily has revealed that advent calendars are one of the fastest-growing gifting options in the UK, with beauty-focused offerings leading the way.

Beauty Daily by Clarins examined Google search data which revealed that searches for advent calendars have grown 103% in the past year.

Beauty advent calendars in particular were the UK’s most wanted category, with a total of 50,630 searches for related search terms.

Calendars specialising in make-up and fragrance were also popular with 8,500 and 3,100 monthly searches respectively.

According to California based consultancy Beauty Barrage, beauty brands have also seen their sales boosted by 15-20% after introducing a calendar.

The most searched advent calendars are as follows:

1. Beauty advent calendars
2. Candle advent calendars
3. Beer advent calendars
4. Make-up advent calendars
5. Wine advent calendars
6. Gin advent calendars
7. Coffee advent calendars
8. Cheese advent calendars
9. Whisky advent calendars
10. Fragrance advent calendars

To read more about the findings, click here