Chloe Randall

Beauty brand founder, Claire Raby, launches campaign to end stigma surrounding aesthetics

By Chloe Randall | 26 July 2023 | Movers & Shakers, News

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Founder of Amica Aesthetics, Claire Raby, has launched a campaign to change the perception of the aesthetics industry and the misconceptions against those who seek aesthetic treatments.

Claire is set out to prove to those with negativity towards the industry that, although the reasoning for seeking out aestheticians is for the pursuit of beauty, beauty is in fact a feeling, not a look.

“Beauty is more than meets the eye. There are a lot of misconceptions that surround the aesthetics industry which often lead to negativity. But what we do here at Amica makes nothing but a positive impact on our clients. We’re not here to tell people that beauty is a certain look or aesthetic because no two people arrive here looking the same, so we certainly don’t want them to leave our clinic looking the same either!” comments Claire.

“Beauty is a feeling. I can prove that time and time again as I watch clients, who are all beautiful in their own unique ways, fill up with confidence at our clinic. Beauty is taking care of, and loving yourself. We’re grateful to play just a small part in that for our clients.”

The mission of Claire’s training academy, Amica Aesthetics, is to train students that truly care about their clients. To do so, the programme teaches students about the importance of instilling confidence in clients and not administering treatments without consideration for the clients wellbeing first.

“We want to work towards a better, more regulated future for the aesthetics industry and we train students with the same vision,” adds Claire.

It’s this approach to training, and the ongoing student support offered, that has seen the academy receive multiple industry awards and accolades such as being named the top rated training academy in the UK for two consecutive years by the Centre of CPD Excellence.

With new legislation which is set to impose stricter regulations on the industry coming into fruition later this year, Claire’s vision for a safer, more regulated environment is clearly one that’s held by many and the work towards it will hopefully reduce the stigma seen in the industry.