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Beauty Changes Lives unveils campaign to promote salon careers to Gen Z

By Rebecca Hitchon | 26 April 2023 | Movers & Shakers, News

Beauty Changes Lives

Beauty Changes Lives, the non-profit organisation dedicated to providing the next generation of beauty professionals with resources, scholarships, advanced education and mentorships, has launched the Know Beauty Secrets campaign.

It targets Generation Z, to promote careers in the salon and spa sectors, and provides a glimpse inside the professions of industry pros by sharing the secrets behind their successes.

Know Beauty Secrets was announced at Beauty Changes Lives‘ annual gala on 16 April by celebrity hairstylist, Ken Paves. The campaign was created and is supported by industry coalition, Unite as One, which was conceived by the Beauty Changes Lives board and represents 10 industry associations, who meet quarterly to share initiatives and identify opportunities in areas from regulations to best practices.

Phil Horvath, board member for Beauty Changes Lives, who helped to organise the Unite as One coalition, commented: “Services offered by industry professionals require a specific skillset honed by creative and passionate individuals.

“We aim to showcase the tremendous benefits of a career in beauty and wellness, to let Gen Z know that in beauty they can find meaningful, flexible, stable and profitable careers that they can be proud of.”

Beauty Changes Lives is committed to making it easy for industry professionals to support Know Beauty Secrets, by sharing the secrets behind their career successes. The organisation will provide guidelines, promotional materials and social media tools to allow companies and pros to share their stories and support campaign activities.

Click here to learn more about Know Beauty Secrets and how to support the initiative.

Scratch‘s World’s Star Nail Artist (WSNA) competition is proud to support the Beauty Changes Lives charity for 2023.