Beauty Trends & Innovations Conference to offer insight & inspo to pros & brands

By Helena Biggs | 20 August 2025 | Events, News, Trends

Beauty trends & innovations conference lead woman nails

Are you free on 24 September and want to level up your trends knowledge and accelerate the growth of your brand? The Beauty Trends & Innovations Conference is returning to London for its 13th year, welcoming over 40 beauty brands and retailers.

These include L’Oréal, Unilever, Marks & Spencer, Amazon, Avon and Elemis, who will offering delegates a chance to explore the trends shaping beauty, and insights on how to monetise them.

There will be interactive, trend-led panels, with tailored breakout streams and networking opportunities. In addition, delegates will receive a gift back with trending products worth over £250.

What’s on the agenda?

  • How to disrupt and dominate with the hottest beauty trends and innovations.
  • AI, new tech and personalisation.
  • Social media and commerce success.
  • Beauty, health and wellness trends.
  • Fine fragrance trends and the future of scent.
  • Customer insights, behaviours and different demographics.
  • Teen beauty trends.
  • First-hand retailer insights and expertise.
  • Must-have ingredients.
  • Influencers, content creators and creating authentic communities.

Scratch followers can save over £200 on a ticket with code SCRATCH.

Click here to register.