Beauty Trends & Innovations Conference to offer insight & inspo to pros & brands
By Helena Biggs | 20 August 2025 | Events, News, Trends

Are you free on 24 September and want to level up your trends knowledge and accelerate the growth of your brand? The Beauty Trends & Innovations Conference is returning to London for its 13th year, welcoming over 40 beauty brands and retailers.
These include L’Oréal, Unilever, Marks & Spencer, Amazon, Avon and Elemis, who will offering delegates a chance to explore the trends shaping beauty, and insights on how to monetise them.
There will be interactive, trend-led panels, with tailored breakout streams and networking opportunities. In addition, delegates will receive a gift back with trending products worth over £250.



What’s on the agenda?
- How to disrupt and dominate with the hottest beauty trends and innovations.
- AI, new tech and personalisation.
- Social media and commerce success.
- Beauty, health and wellness trends.
- Fine fragrance trends and the future of scent.
- Customer insights, behaviours and different demographics.
- Teen beauty trends.
- First-hand retailer insights and expertise.
- Must-have ingredients.
- Influencers, content creators and creating authentic communities.
Scratch followers can save over £200 on a ticket with code SCRATCH.

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