initiative launches to raise funds & support for beauty sector

By Helena Biggs | 03 August 2020 | Movers & Shakers, News

Beauty Backed

The Beauty Backed initiative has been launched with Go Fund Me Fundraiser and Petition platforms to raise both funds and support for the reopening of the beauty industry in its entirety.

In an emotional live session on Instagram, skincare guru Caroline Hirons revealed that she has worked with the industry experts and influencers to launch the campaign, after hearing heartbreaking stories of beauty professionals that have not had the financial support necessary to sustain their living throughout lockdown.

The British Beauty Council and BABTAC have shown support to the cause, which aims to raise money and awareness ‘for the clinics, aestheticians, make-up artists, and therapists unable to work due to the government’s lack of support and understanding of the power, loyalty and expertise in our industry.’

The website, which launched after the 31 July announcement that facial treatments could not go ahead until at least 15 August, states:

“The beauty industry contributes over £28 billion to the economy annually and the way it has been so mercilessly let down will not stand.”

“Together we can rise up to show just how much this industry of powerhouse individuals and businesses means to us all, both in ongoing financial as well as emotional support and encouragement.

“Aestheticians, make-up artists, therapists and clinicians have not been able to earn an income for over five months. The continued restrictions impacting those who carry out treatments show that the government does not comprehend or appreciate the value of the beauty industry.

“Beauty Backed is using its voice to present the case that clinic restrictions must end and you can add yours to the mission by signing the Beauty Backed petition. Visit the Beauty Backed Go Fund Me page to donate.

“100% of your donations will be dispersed via the Hair & Beauty Charity who in turn donate to the individuals and businesses who apply for help to stay afloat whilst the restrictions are still in place.”

Visit for more information