Benefit Cosmetics to unveil brow bar 65ft over the River Thames

By Helena Biggs | 29 March 2018 | Events, News

Benefit Cosmetics is to launch an Extreme Brow Bar suspended over the River Thames – open for one day only.

The brand has been offering eyebrow waxing since 1976, and taking its message – that achieving natural-looking brows doesn’t have to be extreme – to new heights.

Hovering up to 65ft in the air, consumers who choose to take the extreme brow bar challenge and hit the sky for a complimentary brow service or style on 10 April will receive £100 in brow products for braving a ‘sky high’ professional brow pampering! 

For those that aren’t too comfortably with height, Benefit will be parked up alongside the Extreme Brow Bar to offer passers-by the same treatment from  its trusted brow bar on wheels, the ‘BrowMobile’.

Benefit Cosmetics’ head make-up artist and brow expert, Lisa Potter-Dixon, believes that many women are worried about facing a wax strip or tints for fear of a mishap that leaves them with extreme looking brows. She comments: “The temptation can be to do it yourself, but one wrong hair can ruin your whole brow shape. Having your brows serviced by a professional every four to six weeks will make your brows look fuller and more defined, yet still completely natural for your face shape and skin tone.”

The Benefit signature brow service utilises hot wax or tweezers and resident brow experts use ‘brow mapping’, a three-step custom technique that identifies the perfect shape for every face. They also use a custom blended tint to ensure a natural colour is achieved. 

The Extreme Brow Bar will pitch up at Observation Point, Southbank, SE1 9LT on Tuesday 10 April.  

Appointments are available upon drop-in on the day, on a first come, first served basis. For those that can’t make it, Benefit is offering 15% off any brow service or products to those that drop their tweezers into any standalone Benefit Boutique until 22 April 2018. Ts&Cs apply.