British Beauty Council to host first London Beauty Week
By Helena Biggs | 31 July 2019 | Movers & Shakers, News
The British Beauty Council and Covent Garden have teamed up to celebrate the beauty sector’s contribution to the UK economy with a week-long event.
The first London Beauty Week will run 11-15 September to celebrate the power of the UK beauty industry, worth £27.2Bn. It will host a number of consumer and trade events to mirror its sister event, London Fashion Week.
A spokesperson comments: “Events will showcase some of the most exciting British beauty products and demonstrate both the British Beauty Council and London’s Beauty Quarter Covent Garden’s commitment to supporting growth and influence the beauty industry.”
Covent Garden, also known as ‘London’s Beauty Quarter’ sets the ideal scene for the event, with global beauty brands including Charlotte Tilbury’s first flagship store to Tom Ford’s only European grooming store featuring in the area.
With a focus on the future of the beauty industry, the ‘Britain’s Next Big Beauty Brand’ competition will launch during the week, offering start-up beauty companies the chance to win beauty business mentoring from experts and a central London retail space.
The panel will be judged by individuals from Covent Garden, the British Beauty Council and trend forecaster WGSN, with the winner given a prime retail spot in London’s beauty hub Covent Garden to sell their product, mentoring from the British Beauty Council and access to WGSN’s premium subscription services for a year.
Millie Kendall, MBE and CEO of the British Beauty Council, says: “The British Beauty Council is delighted to be working with founding patron Covent Garden in creating this dynamic experiential week of beauty. Beauty is a buoyant sector and contributes significantly to the UK economy.
“As a growing industry that is a force for good, we are focused on supporting brands and creating jobs via our three pillars; reputation, education and innovation.”
Throughout the week, London Beauty Week will celebrate London’s importance in the global industry, bringing together some of the most influential industry voices to celebrate trends, showcase new product launches, host supper clubs, beauty workshops and hold discussions on the future of the industry. The full schedule will also include an outdoor ‘beauty playground’ in the heart of Covent Garden.
Further details on London Beauty Week, including full programme and partners, will be released in August.