British Beauty Council unveils campaign theme for 2024
By Rebecca Hitchon | 27 March 2024 | Movers & Shakers, News
The British Beauty Council (BBCo) has announced ‘A beauty industry that looks like you’ as its theme for the year.
The focus is part of a campaign to find out what beauty means to its workers and consumers, and will be underpinned by the organisation’s biggest research project in its history, the Beauty Census.
This will give more than half a million industry workers, from beauty brand giants to self-employed professionals, the opportunity to have their say, alongside consumers, who will be questioned on how they perceive the industry and the importance of its services.
The British Beauty Council hopes that by holding a mirror up to the beauty industry, there will be a shift in the perception of the sector and the organisation will be able to respond to workers’ concerns and drive change.
‘A beauty industry that looks like you’ will also see the Council focus on the life-enhancing and mental health-boosting properties of the sector, its impact on the economy and social mobility, and how to persuade young people that the industry offers amazing job opportunities and satisfaction.
Millie Kendall OBE, CEO of the BBCo, comments:
“We want to hear from everyone, from those working in head office to shop floor assistants, local salons, at-home hairdressers and warehouse workers. Beauty really does ‘look like you’ and we need to know what you think so we can address the problems, maximise the opportunities and make the industry better for those who work in it and its customers.
“It’s time for the industry to unite in confronting its challenges head-on, so we can reveal its true value to all.”
‘A beauty industry that looks like you’ will culminate in British Beauty Week, 23-27 October 2024. The event is designed to engage with the entire beauty industry, focusing on talent, growth and ESG (environmental, social and governance). BBCo encourages beauty brands and businesses to get involved by contacting bbw@britishbeautycouncil.com.