British Beauty Week returns for 2025, spotlighting the ‘Future of Beauty’

The British Beauty Council has announced the return of British Beauty Week, running 20-26 October 2025, with a packed programme of events designed to showcase the industry’s creativity, innovation and influence.

Backed by leading names including Sephora, Medik8, L’Oréal Groupe, Clearpay and ELEMIS, the week will unite beauty lovers, entrepreneurs and policymakers to explore the ‘Future of Beauty’.

Highlights include:

• Industry Hub (22 October at the Royal Society of Arts, London): immersive experiences from The Ordinary, Umia Beauty, V-METICS and mdlondon’s new AI launch, plus thought-leading talks supported by Boots, No7 Beauty Company and more.
• Live demonstrations: from top artists including Kay Montano and Tendai Moyo, showcasing breakthrough techniques and biotech hair innovations.
• Founders Network Reception (21 October): connecting entrepreneurs with industry enablers, supported by the Department for Business and Trade.
• Packaging Solutions Summit (23 October): spotlighting planet-first innovations in packaging.
• Nationwide events: from Harrods exclusives to LOOKFANTASTIC discounts, John Lewis activations and high street masterclasses.

The Council, which represents an industry worth £30.4bn and supporting 700,000 workers, says this year’s event – its sixth, will be the biggest yet. 2024’s British Beauty Week reached more than 52 million people.

It is also encouraging businesses to spotlight the power of beauty on UK high streets, by inviting MPs through their doors on 24 October.

CEO of the British Beauty Council, Millie Kendall OBE, comments: “As an organisation, we are committed to ensuring the power and influence of our sector is realised by business leaders, policy makers and beauty lovers. British Beauty Week is the perfect time to spotlight our success and take beauty to the next level.”

Check out the full British Beauty Week 2025 schedule by clicking here.