Ciaté lights up London landmarks for new launch

By Sophie Nutt | 17 July 2020 | News, Products & Treatments

Ciate London

To celebrate the launch of its collection with design agency SmileyWorld, beauty brand Ciaté has projected ‘mood-boosting’ images on London’s Houses of Parliament.

The range launches today and features Smile On Lipsticks, Smooth On Lip Balm, three coloured mascaras, an eyeshadow palette, nail art stickers and Energy Boost Eye Patches. What’s more, the packaging is designed with SmileyWorld’s iconic smiley face emojis.

The collection aims to give consumers a ‘much needed dose of positivity’. 

“Ciaté and SmileyWorld are industry disruptors and counter-culture lovers, and we both ultimately believe that positivity is power and happiness is beautiful,” comments Charlotte Knight, CEO and founder of Ciaté.

“The emotional intelligence we build through being creative and expressing ourselves has become even more so important during these disturbing times. That’s what the collection with SmileyWorld is all about.”

The range is available via

Images c/o