CND™ brings back 5 iconic shades in latest nail colour collection

To celebrate 40 years of CND™ – and to honour the brand’s long-time fans, CND™ has brought back five of its most iconic shades, available for a limited time only.

The CND™ Iconic collection – featuring Company Red, Spike, Jiggy, Pointe Blanc and Satin Sheets – celebrates classic style and sophistication, and is designed to ignite some cherished memories. What’s more, since 2020 marks the 10th birthday of SHELLAC™, the five colours are only available in this formula.

“The SHELLAC™ Iconic Collection is inspired by the brand loyalists that have supported CND™ and created countless extraordinary nail styles with our products,” comments CND™ co-founder & style director, Jan Arnold.

“These shades celebrate the excitement of trend-setting colour and represent the many unforgettable moments throughout fashion, as well as our wildly rich history.”

To celebrate this one-time launch, Sweet Squared, UK distributor of CND™, has unveiled a campaign in partnership with Scratch. It features Sweet Squared’s co-founders, Samantha & Samuel Sweet, on the front cover of the January 2020 edition, and photographs of industry professionals selected by Sweet Squared to present each colour.

Samantha Sweet, co-founder of Sweet Squared comments: “We could have photographed thousands of people who would fit the bill perfectly, as all of our customers are icons to us, but the individuals chosen are those that have been a huge part of shaping this brand; each adding their own individual flavour.

“Each shade brings with it amazing memories for these industry icons, who have their nails adorned with the hues from the collection.”

The individuals are:

• Gigi Rouse – The pioneer, presenting CND™ Company Red
• Marian Newman – The trailblazer, presenting CND™ Spike
• Natalia Al-ta’ai & Fee Wallace – The educators, presenting CND™ Satin Sheets
• Trish Lomax & Metta Francis – The session stylists, presenting CND™ Jiggy
• Reena Hammer – The entrepreneur, presenting CND™ Pointe Blanc

Read more about these icons in an exclusive feature in the January 2020 edition of Scratch magazine and check out behind-the-scenes photos from the shoot, here.

The CND™ Iconic collection is available via www.sweetsquared.com