COMMERCIAL PARTNER appointed at High Definition to support stylists

By Helena Biggs | 15 July 2017 | News

Strategic business expert, Martin Edwards, has been appointed as group commercial partner at High Definition.

With over 10 years’ experience and knowledge in the beauty industry – at Schwarzkopf Professional, Aveda and Transform, Martin’s input has already seen the brand grow, with the addition of a new make-up course and the opening of three new pop-up training locations – allowing even more professionals to attend training with the High Definition brand.

“I’m delighted to be working alongside the influential Karen Betts to progress the new and existing business services and support offered by the High Definition brand,” he comments.

“I will be immersing myself in areas including domestic and international growth opportunities, new product development, internal systems and processes and can’t wait to see what we can achieve by 2018.”

High Definition CEO, Karen Betts, says: “Martin’s industry experience, combined with the existing team’s passion and knowledge, means High Definition can only deliver more value and support to our committed stylists – old and new.

“Martin will initially focus on making the most of the enormous potential High Definition has in the ever-changing beauty market, within the UK and internationally. I know he will play a significant role in taking High Definition to even further success and I am thrilled to have him on board.”