Consultants unveil beauty business analysing programme

By Kat Hill | 15 May 2017 | Expert Advice, Feature, News


Are you keen to give your business an edge? Beauty industry consultant, The Red Tree, has launched a 360-degree review to help beauty brands identify their key areas of weakness, gain valuable industry insight and expertise, and discover how to succeed in the challenging beauty industry.

The signature RaceFit programme by The Red Tree is a fitness test for beauty brands. With beauty industry a busy one, RaceFit is a tool for brands, large and small, to assess an existing brand or a new launch.

There are two RaceFit options available – Self Assessment and 121 Evaluation. For both programmes performance is evaluated across 49 questions spread over seven categories. The answers are analysed by the RaceFit algorithm and a bespoke RaceFit report is produced.

The Self Assessment option is completed independently by the RaceFit digital platform and results are immediate.
The 121 Evaluation is a more time-intensive, investigative review led by a Red Tree consultant, where more detailed, bespoke feedback is given and follow up support is available.

“RaceFit is a distillation of over thirty-five years of industry experience,” explains Stirling Murray, founder of The Red Tree. “We continued to see brands not quite ready to launch into retail and wanted to offer a service with actionable, practical advice to make brands more successful. We advise on every aspect of a brand. This thorough diagnosis allows brands to come away with a ‘road map’ – detailed, useful, practical advice of how to move forward. We’re very proud of RaceFit.”