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Dragon’s Den star, Deborah Meaden, to offer business advice to SMEs

By Scratch Staff | 16 February 2024 | Celebrity, Movers & Shakers, News

Deborah Meaden Small Business Support

NESCAFÉ® B2B by Nestlé Professional is giving small and medium-sized enterprises (SMEs) the chance to win face-to-face business insight from entrepreneur, business guru & Dragon’s Den investor, Deborah Meaden.

Open to SMEs across all industries, the Let’s Partner up for Good programme will see six businesses win a seat at the table to discuss challenges, such as their sustainability journey, workplace wellbeing and business growth. Meaden will be joined by NESCAFÉ® B2B business experts and the competition will culminate in a live discussion, due to take place later this year.

Nadia Roberts

Courtesy of

Nadia Roberts, brand manager at NESCAFÉ B2B, comments: “Whether it’s understanding what sustainability means for individual SMEs, improving employee wellbeing or boosting growth in the current climate, our aim with this partnership is to provide bespoke insight for the six selected businesses and create a platform with longevity for learning and sharing for the small business community.”

Deborah Meaden adds: “I’m passionate about running ‘good’ businesses, and ‘good’ will mean different things to different people. There’s no one size fits all.

“Running a business is a constant stream of challenges to navigate and it can be difficult to know where to turn for support and advice.

“I’m delighted to work with NESCAFÉ® B2B to share my knowledge and experiences with SMEs across the UK.”

SMEs also have the chance to win a place in the audience to listen as the conversations unfold and pose their own questions in a live Q&A session with Deborah.

Enter the competition by 31 March 2024 by clicking here.