E-book launched by top tech to aid marketing efforts
By Helena Biggs | 30 July 2018 | News, Products & Treatments
Top tech and business owner, Sam Biddle, has launched an e-book to help you boost profit and client retention through marketing.
Marketing Secrets for Hair, Beauty & Nail Professionals is available instantly for £12 via Kindle, Google Play and iBooks.
“In this book and the course that supports it, I will teach you how to target your customers, find out who they are, what they want from you and develop a message they understand and get excited by,” Sam reveals. “I will also show you how to build your own profile and a voice your clients will listen to, as well as the differences between Instagram and Facebook and where to find elusive clients.”
The book is ideal for nail professionals, beauty therapists and hair stylists that run their own businesses or are starting out. “I wrote this book to answer the many questions I get asked about marketing, social media and business,” Sam continues. “Regardless of how creative we are, we need to remember that we are in business and if we want to continue to enjoy this creative employment, we have to learn the subtle art of marketing.”
Topics include building a pitch, helping your clients to find you and how to nurture them, what to post where, advertising basics and more.