Ellisons partners with HONA nail brand to distribute bestselling professional products

Welsh-born nail brand, HONA (Home Of Nail Art), has announced an exclusive partnership with UK hair and beauty supplier, Ellisons.

Select HONA products can now be purchased via www.ellisons.co.uk, including its popular hypoallergenic gel systems: TrueBuild and TrueFoundation builder gels and TrueSculpt hard gel. Also available are Trial Kits and a curated collection of top-selling tools, hand care and nail art products.

The partnership makes Ellisons the exclusive distributor of HONA, which won the Small Business of the Year and Supply Chain Champion accolades at The Small Awards this year.

HONA co-founder, Charlotte Henson, comments: “Before Mike and I created HONA, I was a salon owner for eight years and would always order my general stock through Ellisons. To now see the products we’ve created available to purchase on its website fills me with such pride.

“Ellisons is a distributor I have known and trusted since my college days, so to be part of it really is special. Ellisons’ heritage and reputation for supporting professionals make it the perfect partner to bring our vision to even more nail techs.”

Nadine Meakins, head of trading & digital marketing at Ellisons, adds: “We are delighted to bring HONA to Ellisons. Its combination of safe formulations, professional performance and ABT-accredited education makes it an invaluable brand for nail professionals, whether they’re starting out or already established.”

Pros can now shop HONA products in the UK via www.ellisons.co.uk