Nails inspired by spring trends: see 94 entries & winner of nail art comp
The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in the bid to win a prize from Andreia Professional. Entries were judged by Sara Pinto, Andreia Professional product director, and Scratch deputy editor,…
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Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia
The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and…
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Get Lippy: Beauty brands unite to raise awareness of gynaecological cancers
Gynae cancer charity, The Eve Appeal, has announced its Get Lippy campaign to raise awareness of gynaecological cancers. The Get Lippy campaign will be rolled out during the month of May, encouraging everyone to ‘Get Lippy’ by raising awareness of the five gynaecological cancers: womb, ovarian, cervical, vulval and vaginal.…
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British Beauty Council invites students to shape future of industry via mentorship & grant opportunity
The British Beauty Council has launched The Student Shadow Board, alongside UNiDAYS and Sephora UK. Via the initiative, young people across the UK can apply to receive mentorship and grant support, by pitching their future-facing beauty solutions across topics like innovation and technology, sustainability, creativity, marketing and science. They can…
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Scratch Snap winner announced: pedicure nail art contest
The winner of Scratch’s monthly nail art contest for March has been announced as Amy Lambourne of @amylambournenaturalnailtech. In a showcase of talent, techs created nail designs inspired by theme, Fancy Feet, in the bid to win a prize from Footlogix. Entries were judged by Samantha Sweet, co-founder & chief commercial officer at Sweet…
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How to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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Important April dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of April, with our roundup of dates to note… 1st–30th: National Pet Month April is dedicated to celebrating and raising awareness of responsible pet ownership. Do your part in spreading awareness of the cause by uploading photos of pet paw-traits using…
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Glitterbels to mark HQ launch with nail education event hosted by Annabel Maginnis
Staffordshire-based nail brand, Glitterbels, has unveiled Annabel’s Art Assembly: an education event running from 9-11 June 2025. Taking place on the opening week of the brand’s new HQ, pros that take part will be the first to receive education in the renovated church space, which features a nail bar, shop,…
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Treatwell campaign inspires London commuters to prioritise self-care
Hair and beauty booking platform, Treatwell, has launched the ‘Out Of Home’ campaign, to encourage Londoners to book treatments for their wellbeing needs. Launched on 10 March and running until 6 April 2025, 300 billboards across the London Underground and 300 buses are displaying the campaign’s messages, reminding commuters that…
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Bexy Glow unveils Bexy Build builder gel at star-studded launch event
Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…
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Glossy black, green nude & 2 other nail colours dominating Paris Fashion Week
After London, New York and Milan, the AW25 Fashion Week has concluded in Paris, finishing the season with a stylish bang. Over the past weeks, we’ve seen intricate and daring nail art designs, including nail piercings and embellishments, but the Parisian nail choices have been all about colour. Here are the…
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TV presenter, Jeff Brazier, to host Scratch Stars Awards nail industry party
TV presenter & social media personality, Jeff Brazier, is to host The Scratch Stars Party at The Underglobe, London, on Sunday 6 July 2025. The event celebrates excellence in the UK&I nail sector, offering an opportunity for over 300 attendees to network and enjoy live entertainment. During the evening, the…
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Winners unveiled in Professional Beauty nail competitions at ExCel London
Professional Beauty, in collaboration with The Federation of Nail Professionals (The FNP), hosted a nail competition at its spring event, 2-3 March at ExCel, London. Students and existing nail professionals were invited to participate in arena categories including Salon Nail, Gel Polish, Learn A Skill and Structure/Builder In A Bottle,…
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Oscars 2025: the celebrity nail looks you need to see
The 97th Academy Awards, aka the Oscars, took place last night (2 March) and celebrated the artistic and technical merits of the film industry over the last year. From an opening number with Wicked stars, Ariana Grande and Cynthia Erivo, to independent comedy-drama film, Anora, scooping an extraordinary five awards,…
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Nail techs paint what brings them joy for Scratch Snap comp: winner announced
The winner of Scratch’s monthly nail art contest for February has been announced as Monika Ferreira of @mjallure_beauty. In a showcase of talent, techs created nail designs inspired by theme, Things That Make You Happy, in the bid to win a prize from Light Elegance. Entries were judged by Light Elegance UK co-owners…
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