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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Glossy black, green nude & 2 other nail colours dominating Paris Fashion Week

By Lilly Delmage | 12 March 2025

After London, New York and Milan, the AW25 Fashion Week has concluded in Paris, finishing the season with a stylish bang. Over the past weeks, we’ve seen intricate and daring nail art designs, including nail piercings and embellishments, but the Parisian nail choices have been all about colour. Here are the…

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Jeff brazier scratch stars awards announcement 2025

TV presenter, Jeff Brazier, to host Scratch Stars Awards nail industry party

By Helena Biggs | 10 March 2025

TV presenter & social media personality, Jeff Brazier, is to host The Scratch Stars Party at The Underglobe, London, on Sunday 6 July 2025. The event celebrates excellence in the UK&I nail sector, offering an opportunity for over 300 attendees to network and enjoy live entertainment. During the evening, the…

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Professional Beauty Spring Nail Competition 3.3.25

Winners unveiled in Professional Beauty nail competitions at ExCel London

By Helena Biggs | 4 March 2025

Professional Beauty, in collaboration with The Federation of Nail Professionals (The FNP), hosted a nail competition at its spring event, 2-3 March at ExCel, London. Students and existing nail professionals were invited to participate in arena categories including Salon Nail, Gel Polish, Learn A Skill and Structure/Builder In A Bottle,…

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Oscars 2025 Nail Roundup

Oscars 2025: the celebrity nail looks you need to see

By Rebecca Hitchon | 3 March 2025

The 97th Academy Awards, aka the Oscars, took place last night (2 March) and celebrated the artistic and technical merits of the film industry over the last year. From an opening number with Wicked stars, Ariana Grande and Cynthia Erivo, to independent comedy-drama film, Anora, scooping an extraordinary five awards,…

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Scratch Snap Feb 25

Nail techs paint what brings them joy for Scratch Snap comp: winner announced

By Rebecca Hitchon | 28 February 2025

The winner of Scratch’s monthly nail art contest for February has been announced as Monika Ferreira of @mjallure_beauty. In a showcase of talent, techs created nail designs inspired by theme, Things That Make You Happy, in the bid to win a prize from Light Elegance. Entries were judged by Light Elegance UK co-owners…

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Nailympia China Anna Oana 2025

Nailympia Competition to take place in China 8-9 May 2025

By Alex Fox | 22 February 2025

Nailympia, one of the world’s most prestigious nail competitions, is coming to China, thanks to the vision and dedication of Kimi Chang. A passionate advocate of Chinese aesthetics and a nail industry trailblazer, Kimi Chang is set to make history by hosting Nailympia China in Pudong, Shanghai, 8-9 May 2025.…

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Selena Gomez, Cynthia Erivo & 3 other celebrity nail looks spotted at the BAFTAs

By Lilly Delmage | 17 February 2025

The 2025 British Academy Film Awards saw celebrities flaunt stylish and trendsetting manicures. The star-studded event showcased an impressive roster of nail looks on the red carpet, and these looks are set to influence nail colour and art requests. We’ve rounded up the nail styles of some of your favourite…

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Nyfw Aw25 Roundup

Animal print, pearls & 3 other nail trends at New York Fashion Week AW25

By Rebecca Hitchon | 13 February 2025

Fashion month is well underway, and kicked off with New York Fashion Week. Offering an insight into clothing styles set to dominate the autumn/winter 2025 season, the event also showcased stunning nail styles – and we spotted five trends to note… Animal print According to the New York runways, animal…

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Nailympia Pivot Point Nails Pic

Interested in entering Nailympia Competitions? Webinar dives into its 2025 direction

By Scratch Staff | 8 February 2025

Are you keen to learn more about Nailympia Competitions? Buddy Sims, learning experience (LX) specialist for hair & beauty education platform, Pivot Point International, hosted a webinar with Alex Fox, global director of Nailympia Competitions, and seasoned judge & nail expert, Vitaly Solomonoff, which is available to watch back here.…

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Scratch Stars Awards 2025 Featured Image Entry

Nail techs, salons, educators & teams invited to ‘show off their sparkle’ in UK&I industry awards

By Helena Biggs | 1 February 2025

Nail pros & business owners: it’s time to show off your sparkle and celebrate your strengths in the sector’s most prestigious awards event! It’s the ultimate celebration of creativity, passion and dedication to client care: the nail sector’s equivalent to the Oscars has returned for a 13th year – and…

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China Nail Art Museum Mino Vo

Nail art museum to open in Shanghai, China

By Helena Biggs | 26 January 2025

The first museum in China dedicated to nail art is to open in the Jiading District, Shanghai, in May 2025. Established by industry veteran, Ms. Kimi Zhang Tao, and powered by nail brand, Muzer, The China Nail Art Museum will not only be a space for showcasing nail art, but…

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