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Mavala supports LCBT at the Ideal Home Christmas Show

By Sophie Nutt | 10 December 2018

Mavala begun its Christmas celebrations early by appearing at the Ideal Home Christmas Show alongside the London College of Beauty Therapy (LCBT). Following a series of training session with Mavala’s nail care expert, Lynn Grey, the LCBT students were set up at the Ideal Home Christmas Show from 20-24 November…

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Sweet Squared spreads seasonal joy by gifting presents to pros

By Sophie Nutt | 8 December 2018

Techs – do you fancy winning a prize courtesy of Sweet Squared? You could be in with a chance! The ‘Gift Of Giving’ season has begun with Sweet Squared, as the team is gifting a whopping 250 presents to pros over the festive period. To get involved and be in…

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Nail Camp 2018

Techs receive intense nail training at Crystal Nails camp

By Helena Biggs | 5 December 2018

Crystal Nails UK hosted a Nail Camp; a five-day intensive training event at which attendees learned to perfect a number of nail techniques. Held within the grounds of Writtle University College, Chelmsford, the four Crystal Nails UK absolute master international educators guided delegates through technical and art-based techniques. Karina Parametko revealed how…

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A Kiss-mas party with nail royalty

By Helena Biggs | 3 December 2018

Alex Silver PR invited me to a super-glamorous dinner event on behalf of the KISS Products brand to kick off the Christmas season – and boy, did we kick it off in style… Welcomed with a cocktail at Quaglino’s, a swanky venue in central London, I was among nail royalty…

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Alex Dryby

A pedi pamper session at beauty editor hotspot, DryBy

By Scratch Staff | 2 December 2018

While working in London this week, I stepped into the DryBy London salon on Mortimer Street to experience a pedicure.  I was working in tandem with session stylist, Marian Newman, who suggested that DryBy was a salon experience that I really should explore.  Adored by consumer beauty editors owing to…

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British Beauty Council

A morning with the British Beauty Council

By Alex Fox | 30 November 2018

I was invited to the launch of the British Beauty Council earlier this week. This change-maker breakfast was hosted in the Gallery & Loft, Mortimer House, London to an assembly of beauty influencers and beauty media figureheads. It was followed by a lively debate and discussion on the nature of this new council and its directives,…

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Salon System

Up close with Salon System & its treatment offerings

By Kat Hill | 30 November 2018

This week, I hotfooted to the super-cool collaborative creative space, Hunter Collective, in Farringdon, London, for an exclusive Salon System showcase event. I was met with a glass of bubbles, before taking a peek at what was on show. Each corner of the studio saw a different area of Salon System’s beauty…

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Helena & Jamie HD Brows

Shaped, styled & made up with HD Brows in Harley Street

By Helena Biggs | 28 November 2018

When an invite from HD Brows creeps into the Scratch inbox, I’m the first to snap it up – as the treatment tames my unruly, unshapely brows into sisters that look oh-so fabulous. I headed to London’s 1 Harley Street for an appointment with the brand’s international brow expert, Jamie…

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Beauty therapist recognised at NHF’s Welsh Awards

By Kat Hill | 16 November 2018

Lauren Williams, of Beauty by Lauren, was recently awarded NHF Welsh Beauty Therapist of the Year at the NHF’s Welsh Awards. Hairdressing, barbering and beauty businesses gathered at The Coal Exchange in Cardiff. Based in Abertillery, the beauty therapist fought off competition to scoop the award at the ceremony, sponsored…

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Camera Shoot Out

Hazel Dixon on entering photographic comps

By Kat Hill | 14 November 2018

Award winning tech, educator and Scratch front cover creator, Hazel Dixon, reveals how nail photographic competitions helped her to  success and why you should get snapping too. “I’m always asked what makes a good front cover”, Hazel explains, “and what is needed to enter photographic competitions. “Competing, in general, has been…

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Le Chat creates nude nail looks for Victoria’s Secret Fashion Show 2018

By Sophie Nutt | 13 November 2018

Le Chat was the official nail sponsor for the Victoria’s Secret Fashion Show 2018, hosted in New York City on November 8. The nails created were kept short and filed to a slight oval shape, before being painted with one of three nude hues in the Le Chat Dare to…

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Lecenté Winter Event

Getting festive with Lecenté

By Kat Hill | 6 November 2018

Yesterday I took a trip to Bluewater, Kent, for a rather festive treat courtesy of Lecenté. After the success of previous events and the demand from glitter fans, the Lecenté Winter Event returned again this year. On arrival, I was greeted the cheery tones of Christmas music and a glass…

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Salon Services coffee machine

Salon Services shoppers to get a FREE coffee machine when spending over £150

By Helena Biggs | 28 October 2018

Throughout October, Salon Services is offering customers a free KRUPS coffee machine when they spend £150 or over on selected brands. The offer applies to both in-store and online shoppers when this cost is spent on one of the following brands while stocks last: OPI, Salon System, Proxelli, Barnum, #MyDentity, Kenra, L’Oreal, Jaguar, Babyliss Wella, Schwarzkopf, Tigi, Paul Mitchell, Maria Nila, XP, Goldwell, Wahl, GHD The…

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NBC Insta Clover

Industry campaign seeks support to beat breast cancer

By Helena Biggs | 19 October 2018

October marks Breast Cancer Awareness Month, and the #NailBreastCancer campaign is running for a fourth year to help raise funds and awareness for the cause. “Over 50,000 people are diagnosed with breast cancer in the UK every year; the equivalent of one person every 10 minutes.” – Breast Cancer Care…

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Meeting with Mavala UK

By Kat Hill | 16 October 2018

Yesterday I hotfooted to Mavala UK’s HQ in Sevenoaks, Kent. Excited to gain an insight into such a long-established brand, I was met by Lynn Gray, Mavala UK’s national sales manager, who was tasked with relaying the brand’s 60 year history and showcasing the huge range of products available. I was lead into…

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