Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25
London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…
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Nailympia Anaheim 2025: THE RESULTS
The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA 2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA Division…
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Important March dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…
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Nailympia Competition to take place in China 8-9 May 2025
Nailympia, one of the world’s most prestigious nail competitions, is coming to China, thanks to the vision and dedication of Kimi Chang. A passionate advocate of Chinese aesthetics and a nail industry trailblazer, Kimi Chang is set to make history by hosting Nailympia China in Pudong, Shanghai, 8-9 May 2025.…
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Selena Gomez, Cynthia Erivo & 3 other celebrity nail looks spotted at the BAFTAs
The 2025 British Academy Film Awards saw celebrities flaunt stylish and trendsetting manicures. The star-studded event showcased an impressive roster of nail looks on the red carpet, and these looks are set to influence nail colour and art requests. We’ve rounded up the nail styles of some of your favourite…
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Animal print, pearls & 3 other nail trends at New York Fashion Week AW25
Fashion month is well underway, and kicked off with New York Fashion Week. Offering an insight into clothing styles set to dominate the autumn/winter 2025 season, the event also showcased stunning nail styles – and we spotted five trends to note… Animal print According to the New York runways, animal…
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Interested in entering Nailympia Competitions? Webinar dives into its 2025 direction
Are you keen to learn more about Nailympia Competitions? Buddy Sims, learning experience (LX) specialist for hair & beauty education platform, Pivot Point International, hosted a webinar with Alex Fox, global director of Nailympia Competitions, and seasoned judge & nail expert, Vitaly Solomonoff, which is available to watch back here.…
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Nail techs, salons, educators & teams invited to ‘show off their sparkle’ in UK&I industry awards
Nail pros & business owners: it’s time to show off your sparkle and celebrate your strengths in the sector’s most prestigious awards event! It’s the ultimate celebration of creativity, passion and dedication to client care: the nail sector’s equivalent to the Oscars has returned for a 13th year – and…
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Nail art museum to open in Shanghai, China
The first museum in China dedicated to nail art is to open in the Jiading District, Shanghai, in May 2025. Established by industry veteran, Ms. Kimi Zhang Tao, and powered by nail brand, Muzer, The China Nail Art Museum will not only be a space for showcasing nail art, but…
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NSI Nails Guyana to host masterclass on eco-friendly nail art practices
Nail brand, NSI Nails Guyana, has launched Sparkle Sustainably, a masterclass for nail techs in the Caribbean to help them integrate eco-friendly nail art practices. Scheduled to take place 20-22 March 2025 at the Ramada Georgetown Princess Hotel, the three-day masterclass will offer intensive, hands-on training focused on creating stunning…
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Revealed: the 5 nations that dazzled at a nail art championship in Paris
The 2024 Nations Championship, organised by Cécilia Gimenez of NailArt France Events, brought nail professionals from across the globe together in a dazzling showcase of creativity, skill and nail artistry. The event was held in two parts: live technical tests took place at Disneyland Paris in September 2024, and online…
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Hair & Beauty Charity thanks industry for support in 2024
For over 150 years, the Hair & Beauty Charity has helped those in the hairdressing, barbering and beauty sectors who have fallen on hard times: offering practical and financial support. Scratch is proud to be a media sponsor of the charity and its efforts, donating via a raffle at The…
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WINNER ANNOUNCED: Scratch Snap December 2024 nail art comp
The winner of Scratch’s monthly nail art challenge for December has been announced as Carla Brannan. In a showcase of talent, techs created nail designs to fit theme, Unicorn Disco, in the bid to win a prize from Glitterbels. Entries were judged by Glitterbels CEO & co-founder, Annabel Maginnis, and Scratch deputy editor, Rebecca Hitchon. The…
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The Wicked-inspired nail looks being worn by the film’s stars
Wicked content has been circulating social media and, with premieres and press tours well underway, the film’s stars have been sporting their best Oz-themed nail looks. Here’s our roundup… Hitting the silver screen on 22 November, the highly-anticipated Universal movie adaptation of Wicked has inspired the film’s actors’ and actresses’ manicures.…
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The 3 top times of the year for business retail & how to capitalise on them
Public holidays often influence retail sales, but as a small business owner, how can you ensure you’re maximising revenue during these key events? Research reveals how… Business credit card experts from price comparison website, Money.co.uk, have analysed the average weekly sales and key retail transaction days over the past year…
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