Caitlin Iley

Here’s the royal family members with the most in-demand beauty secrets

By Callie Iley | 12 December 2023 | Celebrity, News

Beauty Secrets

Research conducted by beauty and wellness marketplace, Fresha, has explored online articles discussing royal family members’ beauty routines, ranking each to find out which royal women have the most talked-about beauty routines in 2023.

Fresha discovered 63,693 articles from the last 12 months about the late Queen Elizabeth II’s beauty routine, proving that her popularity in the beauty sphere endures in 2023. In particular, the late Queen’s make-up proved to be a popular topic of discussion, with the research finding 9,522 dedicated articles.

Known for her minimalist approach and commitment to organic ingredients in make-up and skincare, Meghan Markle’s signature glowing look has earned her the second most talked-about beauty routine in the royal family. Her skincare routine has drawn close attention, as she received the most online mentions of her skincare of all the royal family over the past 12 months (3,267).

The third most talked-about beauty routine belongs to the late Princess Diana, with the Fresha research noting 42,672 articles mentioning her beauty insights in the last 12 months alone. 6,106 of the articles specifically mentioned Princess Diana’s make-up, 18,076 discussed her hairstyles and 1,002 explored her skincare routine.

Kate Middleton’s beauty routine was mentioned in 38,261 articles over the last year, with the royal having the second most talked-about skincare routine (2,029 articles). Queen Camilla’s beauty routine has been highlighted in 16,957 online articles.

Total number of articles mentioning royal beauty routines in the last 12 months:

  1. Queen Elizabeth II – 63,693
  2. Meghan Markle – 58,377
  3. Princess Diana – 42,672
  4. Kate Middleton – 38,261
  5. Queen Camilla – 16,957
  6. Princess Anne – 9,516
  7. Princess Beatrice – 7,561
  8. Princess Eugenie – 6,934
  9. Sarah Ferguson – 5,950
  10. The Queen Mother – 5,827

A spokesperson for Fresha comments: “It’s common for people to be interested in the beauty routines of public figures like the royals, as they often set trends and influence beauty standards across the globe. What may be surprising, however, is that the late Queen Elizabeth II takes the top spot, beating the likes of Kate Middleton and Meghan Markle.

“Despite being crowded by the hectic duties of a monarch for 70 years, the late Queen was always known as a style and beauty inspiration to many. So, it comes as no surprise that her beauty regime continues to generate huge buzz online, as people are eager to learn her secrets to aging gracefully.”