Glitterbels expands product portfolio & reach with nail polish line

By Rebecca Hitchon | 05 June 2025 | News, Products & Treatments

Staffordshire-based nail brand, Glitterbels, has launched a nail varnish range, comprising 10 polishes, a base coat and top coat.

The nail varnish shades are designed to match best-selling hues from Glitterbels’ professional colour ranges, from soft pastels and nudes to bold red.

The formula is quick dry, offers up to 10 days’ wear and boasts anti-chip technology, plus is plant-based, vegan and cruelty-free. Simple application is also prioritised, with the product’s brush shaped to help those who don’t feel confident in nail painting to achieve good coverage without flooding the cuticle.

The launch is completed with the Nail Varnish Basecoat and ultra-glossy Topcoat, which have been tested to achieve long-lasting colour and shine.

Annabel Maginnis

Annabel Maginnis, Glitterbels co-founder & creative director, comments: “Nails are the finishing detail to any look, adding creativity and uniqueness. There is nothing like the feeling of getting your nails done – it’s such a confidence boost, and my goal was to bring that feeling to nail lovers everywhere. With our new range, more people will be able to feel their best selves and achieve a salon-style finish at home.”

The Glitterbels Nail Varnish shades are:

Onyx – a gemstone-inspired glossy black, matching Glitterbels Hema Free Gel Polish in Black.
Marilyn Rouge – a bright and fiery red inspired by Marilyn Monroe and Hema Free Gel Polish in Ladybird.
Take A Dip – a vibrant blue mimicking a tropical ocean and matching Hema Free Gel Polish in Cool Waves.
Lilac Whisper – matching Hema Free Gel Polish in Pastel Lilac, this hue takes inspiration from lavender and chamomile.
Seaside Slumber – a salty, seaside-inspired blue that matches Glitterbels Hema Free Gel Polish in Pastel Blue.
Satin Slip – a blush shade inspired by the fabric of a satin slip.
Lingerie – lace is the influence for this muted nude, which matches Hema Free Gel Polish in Almond Milk.
Hello, Dolly! – iconic Glitterbels hue, Brush On Builder Gel in Dolly, is the inspiration for this soft pink.
Akoya Pearl – designed to reflect an Akoya pearl and Glitterbels Hema Free Gel Polish in Donut Glaze, this iridescent shade features light reflecting foil.
Ski Trip – a vibrant, highly pigmented white, inspired by snowy hills and Hema Free Gel Polish in White.