Glossify sponsor David Koma show at London Fashion Week
By Chloe Randall | 22 September 2023 | News
Glossify was the proud sponsor of David Koma’s showcase at London Fashion Week 2023, which took place on 16 October.
The nail brand supported the designer behind the scenes alongside leading industry names, including Charlotte Tilbury, Toni & Guy and 111SKIN.
As the brand’s LFW debut, Glossify also took an active role in proceedings. Equipped with a team of renowned nail artists and ambassadors led by nail artist, Joely Frain, the team completed 45 model manicures ahead of their runway appearances.
Each manicure aimed to reflect the fashion house’s showcase, created using Glossify’s Peely Base.
“This collection is a celebration of flowers and is therefore full of colour – lilac, pink, neon green and orange. To compliment the looks we wanted matching shades on the nails with a beautiful glossy finish and Glossify had the widest range of colours to choose from making it easy to find a good pairing,” creative director, David Koma.
“I am excited to be the first designer they partnered with for a Fashion Week Show!”
All imagery is courtesy of Chris Allen.