Growth in prestige beauty doubles in six months

By Helena Biggs | 05 September 2017 | News

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The popularity of make-up and super premium skincare has been attributed to a £60 million increase in the sale of prestige beauty products in the UK, according to The NPD Group.

This increase, recorded from January to June 2017, is up 6% on the same period in 2016, and new make-up launches and global shoppers have driven the majority of this growth.

June Jensen, Director, NPD UK Beauty says: “The growth we have seen in the UK prestige beauty market is impressive, given the uncertainty post-Brexit. We believe that an increase in global shoppers is a large contributing factor to this growth. Visitor numbers to the UK continue to grow, in part due to the weak pound, making the UK a more attractive place to shop.”

Make-up accounts for 36% of the total prestige beauty market, just behind fragrance and ahead of skincare. 

New make-up product launches are driving this increase in sales, which is an exception. In fragrance and skincare, existing products represent the greatest growth.

“Make-up and Super Premium Skincare are a real attraction for overseas visitors as they include many designer brands,” June continues. “Retailers confirm they have seen an increase in global shoppers in store.

“London is considered the shopping capital of the UK and the increase in visitor numbers to the city, and the weak pound confirms our thoughts that the global shopper is boosting the prestige beauty market.”

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