Help needed: Support the launch of a mask to aid client wellbeing
By Helena Biggs | 21 September 2023 | News, Products & Treatments
Clare Anderson, founder of Shared Beauty Secrets, the UK distributor of Lava Shells, has designed a Sensory Sleep Eye Mask to support the wellbeing of clients and provide a retail option for beauty pros.
Anderson has launched a £10,000 Kickstarter campaign to advance development of the Sensory Sleep brand to aid sleep and wellbeing, and is inviting support by 30 September, here.
The reusable silk eye mask features pockets for the optional addition of self-heating inserts and has adjustable straps to fit all head sizes. It is presented in a decadent box with a vegan silk travel bag and 10 pairs of single-use self-heating sachets. Each box also includes a QR code to download the relaxing sound of ‘Lie Down & Listen’, a sleep track composed for Sensory Sleep by acclaimed pianist, Christina McMaster.
Clare Anderson
Anderson, winner of a Great British Entrepreneur award in 2022, comments: “I have always held innovation and quality in high regard, and listen closely to customer feedback, building relationships to understand their priorities and needs, especially when it comes to their sleep routines and general wellbeing.
“After listening to the feedback from my other businesses: Shared Beauty Secrets and Sensory Retreats, I saw a gap in the market for a new product and the ideas for Sensory Sleep were born.
“The Sensory Sleep Eye Mask is a sustainable, reusable product with the luxurious touch and feel of silk. It can be combined with the benefits of heat therapy that so many of our consumers and professional accounts love.”
In addition to the self-heating inserts, Phase 2 and 3 developments will include cooling technology and weighted, aromatherapy scented wheat inserts in a multi-use eye mask.
Industry professionals interested in being amongst the first to receive the Sensory Sleep Eye Mask, and becoming an early adopter in this sleep technology, can support the campaign by pledging £35 for the early adopter package. This represents up to 58% discount of the RRP. Click here to pledge.