HIGH DEFINITION unveils new marketing hub
By Kat Hill | 20 November 2017 | Feature, News, Training
High Definition has revealed a new marketing hub that aims to equip its stylists and stockists with promotional assets in an instant.
Supporting the professional, the new hub will allow users to market their skill-set and retail offering. The custom-built website offers a range of HD imagery, shareable videos, artwork, SEO-friendly content, educational articles, branded social media ideas and visual merchandising materials. Regularly updated content will continue to be added to the hub to help the brand’s stylists and stockists keep their communications and messaging up-to-date.
“We recognise that for most independent salon and spa owners operating in an increasingly competitive environment, knowing how to market their business is one of the biggest challenges that they face,” Martin Edwards, commercial partner, says. “Attracting new clients is a major focus as is continuing to engage, retain and encourage referral from existing customers.
“We regularly receive requests for best practice advice, tips and support on all manners of marketing topics from social media help, website content planning, promotional campaign design and in-salon display materials, to name just a few.”