What is a Japanese manicure & why is it so popular?

Recently, the term ‘Japanese manicure’ has been circulating on social media, accompanied by a significant amount of buzz surrounding its benefits.

Scratch spoke to a Japanese manicure specialist to find out what the treatment style involves and why its reputation is skyrocketing…

Wild Beauty – a wellness spa in Forest Gate, London – specialises in Japanese manicures, a treatment that fits perfectly within its commitment to provide treatments that ‘are as kind to the planet as they are to you’.

Founder of the company, Mary Simmons, explains: “A Japanese manicure is a natural nail treatment that focuses on deeply nourishing the nails using mineral pastes and natural buffing techniques. A Japanese manicure enhances the health and appearance of the natural nail, leaving it with a beautiful, healthy shine – without the need for polish.”

The technique uses a mineral-rich paste made from natural ingredients which are ‘buffed into the nail using a soft chamois buffer, sealing in the nutrients and creating a natural glossy finish’. Mary says that the treatment ‘strengthens brittle nails, promotes nail growth and restores natural shine’.

When asked about the origins of the treatment, Mary comments: “The Japanese manicure has its roots in traditional beauty rituals dating back centuries. It was originally used by aristocrats who valued understated beauty and nail health.

“Over time, the technique was refined with modern tools and updated ingredients, but it has stayed true to its original purpose: strengthening and beautifying the nail using natural methods.”

On the recent rise in popularity of Japanese manicures, Mary notes that ‘clients who are trying to repair damaged nails or who want to maintain a clean look’ are common recipients of the treatment. The manicure style is appealing to those with weakened nails and also professionals seeking a minimalist approach to nailcare.

“Many of our clients have seen long-term improvements in their nail health, particularly those who previously struggled with brittle, weak or peeling nails,” Mary says. “Over time, nails become stronger, smoother and visibly healthier.”

The shift towards nurturing beauty treatments is notable and Mary says that ‘the Japanese manicure aligns perfectly with the growing self-care and wellness movement’. “It’s not just about aesthetics, but about restoring and maintaining nail health,” she notes. “Our clients love the clean, glossy finish without polish, and they appreciate the mindful, holistic approach to beauty.”

Wild Beauty is offering Scratch readers who are curious to try a Japanese manicure a discount. Use code WBSCRATCH15 at www.wildbeautygroup.com for 15% off.