Nail tool brand scoops top spots in TikTok Shop UK rankings

Nail tool brand & Scratch Stars Social Media Star of the Year finalist 2026, Katie Barnes Tool Range, has been making waves online for some time – and the latest TikTok Shop UK rankings tell the story of a brand on the rise…

Founded by decorated nail pro & educator, Katie Clark (née Barnes) – the inaugural winner of the Scratch Stars Social Media Star of the Year category in 2016, the brand launched in 2018 and has grown in size and notoriety since then.

One of its team’s biggest marketing tools is its social media presence. Posting regularly on a variety of platforms, Katie Barnes Tool Range has developed a loyal following, promoting its products via trends, follower engagement and behind-the-scenes insights.

Known for viral launches and live shopping events, the brand has seen rapid growth on TikTok in particular, and has now been named the #1 Nail Brand on TikTok Shop UK. It has also secured the top nail brand positions for Gross Merchandise Value (GMV) and Units Sold.

To add to this, two Katie Barnes Tool Range products have scooped top spots as #1 Selling Nail Product and #1 Selling Light: the KB Curved Cuticle Scissors and KB Flexible Desk Light respectively.

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Also staking its claim on the wider beauty category, Katie Barnes Tool Range has been named #33 Highest GMV Shop (in the last three months), #138 Shop Overall (across TikTok Shop UK) and #5 Highest GMV – Lighting Category.

“We’re competing against huge beauty companies with massive teams and budgets,” says Katie Clark. “To see a professional nail brand reach these rankings on TikTok Shop UK is honestly incredible. It shows the power of the nail industry, the community behind the brand and how much demand there is for professional tools.”

“The success reflects the continued growth of the professional nail industry within mainstream e-commerce and social commerce spaces,” the brand shared in a statement, adding that it proves how ‘education-led, specialist brands can compete on a national scale alongside global beauty giants’.

Follow Katie Barnes Tool Range on Instagram, Facebook & TikTok, and browse its product offering via www.katiebarnesacademy.com