KISS launches magical nail & lash collection inspired by Wicked: For Good

KISS Products, Inc. is casting a glamorously wicked spell over beauty lovers with the release of a Wicked-inspired collection.

Fantastical press-on nails and fabulous false eyelashes exude the magic of Oz, transporting users over the rainbow.

The 16-piece limited-edition collection, available across KISS Nails, FALSCARA and imPRESS, is inspired by the release of Wicked: For Good, which floats down to cinemas on 21 November 2025.

Channel your inner Elphaba, and ‘close your eyes and leap’ into the magical products:

• KISS Nails: Everyone deserves the chance to fly with eight thrillifying glue-on nail designs.
• imPRESS Nails: Choose from six no-glue press-on nail looks, each as hexquisite as the last.
• FALSCARA: Defy gravity with the mini lash extension kits with four spellbinding styles.
• imPRESS Falsies: Make a lashtronomical transformation with four dazzling no-glue lash styles that apply easily underneath natural lashes.

“We didn’t just create a collection – we conjured up the magic, the mystery and the energy of Wicked and transformed it into beauty products you can wear every day,” says Kristin Giarrusso, global marketing director for KISS Products, Inc.

“It’s bold, it’s playful and it’s pure enchantment. Whether you want to channel a little sparkle or a touch of drama, these products make it effortless. We’re beyond excited for beauty lovers to experience the magic.”

The WICKED Collection is available at Superdrug, in stores and online, from 10 September 2025.