British startup brand, Curated Beauty London, launches in award-winning ‘super salon’

British startup brand, Curated Beauty London – creator of skincare, haircare and wellness essentials for midlife women – has collaborated with Richard Ward Hair & Metrospa, with its products appearing in the luxury salon.

Founded by Sam Grocutt, Ros Simmons and Natalie Ingham, Curated Beauty London’s products are for ‘women who want fewer, better products that genuinely work’. With over 90 years’ combined experience in beauty, product development and communications, the founders have created a brand that ‘focuses on intentional formulations, visible results and a thoughtful, modern approach to beauty’.

Having noted the plethora of often overwhelming beauty options for women, Curated Beauty London intends to offer ‘products that earn their place on your shelf – and keep delivering, day after day’. The brand’s website states: “You don’t need more. You just need better.”

Richard Ward Hair & Metrospa is an award-winning ‘super salon’, named after founder & celebrity hairdresser, Richard Ward. The salon offers ‘must-have hair and beauty treatments in the heart of Chelsea’ and is ‘one of the largest independent hairdressing and beauty salons in the UK’.

The collaboration between the startup beauty brand and luxury salon sees products being stocked such as Curated Beauty London’s first launch: Inner Confidence – vitamins for energy, immunity and hormone support.

Hellen Ward, co-founder & managing director of Richard Ward Hair & Metrospa trialled Curated Beauty London for three months prior to the partnership. She says: “After trying the wellness range and seeing the impact, it was clear this was something different. When Sam, Ros and Natalie then presented the wider range, Gina Charalambous (spa director) and I instantly recognised the quality and integrity of the formulations.”

Sam Grocutt, Curated Beauty London co-founder, comments: “Having represented Richard Ward Hair & Metrospa as their PR for a decade, this partnership feels incredibly special. Richard, Hellen and the team set the bar for professionalism, expertise and the very best client experience.

“To have Curated Beauty London stocked in a salon of this calibre, and championed by a team who only chooses brands that truly perform, is both an honour and milestone.”

Alongside appearing at Richard Ward Hair & Metrospa, Curated Beauty London is available via D2C, Amazon and TikTok Shop.

Follow Curated Beauty London on Instagram, Facebook & TikTok.