New plans to support beauty pros revealed by High Definition

By Helena Biggs | 30 October 2017 | Launches, News

High Definition, the company behind HD Brows, has launched new initiatives designed to further support the salons and independent beauty professionals that invest in the brand. They include:

An improved brow kit

Replacing the previous kit included within the HD Brows training is the new Brow Start Up Kit. It includes almost double the amount previously included and is filled with sufficient treatment materials to deliver at least 60 HD Brows treatments.

New brow & make-up retail packages

Launched over a year ago, the floor standing retail unit proved popular with over 400 hair and beauty salons in the UK, and now the brand has introduced new counter top units.

There is a Brow Countertop Unit or full Make-up Countertop Unit, built to ensure a strong return on investment with free testers. Marketing material, salon retail training and delivery are included as standard, as is the opportunity to bundle with brow or make up training to save (and earn) more.

Concession packages are also still available – for those salons who want to bring the full HD style into their salons, and include the retail packages (floor standing or countertop), a selection of furniture and the iconic stripy wallpaper.

The HD Partnership Pledge

Available to all new and existing stockists, the new Partnership Pledge solidifies the commitment from High Definition to its stockists. From the moment a salon invests with High Definition and becomes an official stockist, they will be partnered with a HD business development executive, who will work closely with them to support their business.

Offering business ideas and support, advice and providing access to exclusive collateral and assets to drive transactions in salon; the business development executives will meet quarterly to discuss upcoming plans and launches.

If you are interested in partnering with High Definition and becoming a stockist or HD Brows stylist, call 0113 2247 908 or visit