16 products that will help you nail the cat eye manicure trend

By Jess Watts | 12 October 2025

Lead image courtesy of @hopejungnails using Light Elegance P+ Gel Polish in Ice Kitty, available via www.lightelegance.co.uk. The iridescence and reflective depth of cats’ eyes have long entranced humans. So much so, that their power has been harnessed to create stunning nail designs. Specially crafted magnetic nail products contain metallic…

Pro brand, Nail Jam, enters UK market with versatile 11pc builder gel range

By Jess Watts | 11 October 2025

Nail Jam is the passion project of Petra Janosikova, a nail tech with 16 years’ experience who is ‘deeply influenced by Eastern European beauty trends’. Petra was influenced to enter the nail industry by a family member who was a nail technician. She began perfecting her gel polish skills, and…

The GelBottle Inc introduces Hard BIAB™ to aid nail length & durability

By Jess Watts | 10 October 2025

The GelBottle Inc, the nail brand behind the popular BIAB™ (Builder In A Bottle™) enhancement product, has launched an evolution of the builder gel: one that is engineered to meet client demands for durability, length and smooth application. Hard BIAB™ is a hybrid formula that combines the strength of hard…

Nail tool brand, MUSE, empowers techs through quality, consistency & community

By Jess Watts | 7 October 2025

Nail technician & educator, Becci Hollis, shares her journey launching nail tool brand, MUSE. Becci Hollis has been part of the nail industry for 11 years. Originally training as a nail technician, before opening her own salon and training academy, Becci has had her fair share of successful enterprises. Now,…

Ellisons partners with HONA nail brand to distribute bestselling professional products

By Rebecca Hitchon | 6 October 2025

Welsh-born nail brand, HONA (Home Of Nail Art), has announced an exclusive partnership with UK hair and beauty supplier, Ellisons. Select HONA products can now be purchased via www.ellisons.co.uk, including its popular hypoallergenic gel systems: TrueBuild and TrueFoundation builder gels and TrueSculpt hard gel. Also available are Trial Kits and…

24 Halloween nail products for superior spooky season styles

By Jess Watts | 5 October 2025

It’s spooky season! For many nail techs, this time of year is an opportunity to get creative with colour, texture and design. To do so, they need an arsenal of spooktacular products. Have a look at Scratch‘s Halloween haul to create top-notch talons…

Award-winning nail pros unite to create handy tools brand

By Jess Watts | 4 October 2025

Jojo Wickens and Leila Monroy, Scratch Stars Awards winners & co-owners of Light Elegance UK, have collaborated to produce LePhine Pro: a nail tool brand that ‘combines thoughtful design, professional quality and everyday usability’. Pronounced ‘Leh-feen’, the brand name combines the first parts of the duo’s names, with ‘Pro’ added to reflect…

BuffBloom reinvents the nail buffer, evolving the legacy of original creator

By Jess Watts | 29 September 2025

In 1973, Jack Woodiwiss left his marketing career at a grinding wheels manufacturer in Staffordshire to begin his own business: developing foam-coated abrasives. These included a sanding block, which gained traction amongst large US companies and became a staple in the home improvement and auto repair sectors. Jack’s company, Abrapower…

The TPO ban: what it means for nail professionals & brands

By Helena Biggs | 19 September 2025

On 1 September 2025, trimethylbenzoyl diphenylphosphine oxide (TPO), an ingredient commonly found in nail gel formulas, was banned for use in products made and placed within the EU cosmetics market. The chemical is a photoinitiator that helps gel products cure quickly under UV light and maintain colour stability, and while a…

What is a Japanese manicure & why is it so popular?

By Jess Watts | 14 September 2025

Recently, the term ‘Japanese manicure’ has been circulating on social media, accompanied by a significant amount of buzz surrounding its benefits. Scratch spoke to a Japanese manicure specialist to find out what the treatment style involves and why its reputation is skyrocketing… Wild Beauty – a wellness spa in Forest…

Sweater season shades: the autumn/winter nail collections you need for 2025

By Jess Watts | 5 September 2025

As the colder months and darker days approach, so do product launches containing our favourite harvest hues and winter washes. Here are some AW25 collections to elevate your nails with seasonal sophistication… Lead nail image courtesy of Gelish & Morgan Taylor Andreia Professional MEOWGIC Cat Eye Effect Gel Polish Collection,…

Ellisons partners with Katie Barnes Tool Range to distribute handy products for nail pros

By Helena Biggs | 1 September 2025

UK beauty wholesaler, Ellisons, has partnered with Katie Barnes Tool Range to make the brand’s E-file and bits, cuticle tools, nail files and accessories available for purchase via Ellisons online and click and collect. Founded by multi award-winning nail pro & educator, Katie Clark (nee Barnes), the partnership marks a meaningful full-circle moment the tech,…

KISS launches magical nail & lash collection inspired by Wicked: For Good

By Jess Watts | 26 August 2025

KISS Products, Inc. is casting a glamorously wicked spell over beauty lovers with the release of a Wicked-inspired collection. Fantastical press-on nails and fabulous false eyelashes exude the magic of Oz, transporting users over the rainbow. The 16-piece limited-edition collection, available across KISS Nails, FALSCARA and imPRESS, is inspired by…

Celebrity manicurist launches HEMA-free gel products named after session nail techs

By Scratch Staff | 8 August 2025

Celebrity manicurist & founder of nail brand, PersoNAILity™, Jenni Draper, has unveiled ManiCure: a HEMA-free gel system. Scratch spoke to the pro to find out more… When did you first get the idea for ManiCure? “ManiCure has been a dream of mine for about 20 years, but the journey really…

Seeking a UK-made gel polish brand? Explore Roxi – the 68pc nail range boasting finesse & flair

By Jess Watts | 5 August 2025

Introducing Roxi – a nail brand delivering meticulously crafted gel products to add style and sophistication to professional setups. The Roxi brand is founded on 32 years of industry experience. Each formula has been developed and tested with safety, quality and salon success at its core, and is HEMA and…