Butter yellow summer is almost over: here’s why you should make way for mustard

By Jess Watts | 2 August 2025

Butter yellow took over the world this spring/summer, with the pastel hue dominating décor, outfits and nails. But autumn/winter will see another member of the yellow family soar in popularity… (Lead image by @byemilyann_) Say hello to mustard yellow! Experts predict that this rich, deeper version of summer’s trending hue…

Crack. Snack. Create: A takeaway inspires fortune cookie nail art experience

By Scratch Staff | 28 July 2025

Do you – or your clients – struggle to make decisions about nail designs at appointments? Say hello to Nail Fortunes™: an edible fortune cookie experience that delivers inspiration to the nail desk. “This started as a totally random idea I threw out to my husband over dinner,” says founder,…

McLaren Formula 1-themed nail art offered in The GelBottle Inc collaboration

By Lilly Delmage | 5 July 2025

Female-founded nail brand, The GelBottle Inc (TGB), has teamed up with Mastercard to offer McLaren Formula 1 fans a unique way to support the racing team – via McLaren Racing nail art. A five-day TGB pop-up nail bar has been set up at London’s Style Of Our Own (SOOO) store,…

Lecenté expands nail product offering with coloured rubber builder gels

By Lilly Delmage | 27 June 2025

Kent-based nail brand, Lecenté, has unveiled product line, FLEXE: a range six of coloured builder gels in neon shades. Designed to offer both performance and creativity, the buildable formula caters to clients with flaky, bendy, thin and splitting nails. The product anchors to the natural nail, and its flexible nature…

Sweet Squared acquires salon hygiene & disinfection brand, Mundo Professional

By Rebecca Hitchon | 6 June 2025

Leeds-based nail, beauty and hair distributor, Sweet Squared, has acquired Mundo Professional. The brand offers a variety of salon-grade hygiene solutions to ensure health & safety in the beauty space, from Sanitizing Skin Wipes to tool disinfectant. “We are both proud and privileged to become the new custodians of the…

Glitterbels expands product portfolio & reach with nail polish line

By Rebecca Hitchon | 5 June 2025

Staffordshire-based nail brand, Glitterbels, has launched a nail varnish range, comprising 10 polishes, a base coat and top coat. The nail varnish shades are designed to match best-selling hues from Glitterbels’ professional colour ranges, from soft pastels and nudes to bold red. The formula is quick dry, offers up to…

Margaret Dabbs® London partners with MECCA for Australian launch

By Lilly Delmage | 4 June 2025

British luxury foot, hand and leg care brand, Margaret Dabbs® London, has announced its launch in Australia, at MECCA. Exclusively available at beauty retailer, MECCA, both in-store and online, the Australian debut marks another milestone in Margaret Dabbs® London’s impressive global expansion. The brand is available in over 54 countries…

Pret A Manger partners with Shoreditch Nails to offer iced drink-inspired nail art

By Lilly Delmage | 27 May 2025

Pret A Manger has teamed up with Shoreditch Nails to offer manicures that match customers’ summer iced drinks of choice. Founder of Shoreditch Nails, Tina Michael, reveals: “We hosted a pop-up event at Pret A Manger in Shoreditch (22 May) and will be running another in Hackney Central (12 June).…

Introducing Saviour™: an expert-built brand to support nail & skin health & repair

By Lilly Delmage | 16 May 2025

Nail expert, educator & Scratch Stars Shooting Star Award finalist 2025, Theresa Foddering, offers Scratch an exclusive insight into the launch of her brand: Saviour™. Where did the idea for Saviour™ come from? “Saviour™ was born from years of fixing, supporting and advising on the issues we see so often in our…

Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

By Guest Writer | 2 May 2025

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…

CND™ extends SHELLAC™ line with 7 ‘Vivid’ shades to elevate nail artistry

By Helena Biggs | 1 May 2025

Are you craving a nail product formula that’s ideal for detailed linework, smooth to apply and streak-free? Consider adding CND™’s SHELLAC™ Vivid range to your collection: seven intensely pigmented and bold primary and secondary shades. Building on its longstanding commitments to supporting creative expression and nailcare, CND™ has introduced the…

OPI collaborates with award-winning nail pro on mani/pedi essentials range

By Helena Biggs | 14 April 2025

Following the launch of the Katie Barnes X OPI branded E-file in 2024, the two companies have announced a second collaboration: a range of nail and cuticle tools and E-file bits. Katie Clark (née Barnes), a multi award-winning nail pro & educator, founded Katie Barnes Tool Range in 2017 to…

Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

Gel vs gel polish nails: What’s the difference?

By Lilly Delmage | 5 March 2025

The gel and gel polish nail systems have notable differences, and serve distinct purposes at the nail desk. Understanding their uses and benefits is essential, in order to choose the right product for each client’s nail goals. The science behind gel products In the book: Nail Therapist – A Professional…