Louella Belle adds eco-friendly Evolve Organic Beauty line to pro product portfolio

Louella Belle, distributor of brands including Artistic Nail Design, Morgan Taylor Nail Lacquer, Footlogix and Personaility for the professional beauty sector, has added Evolve Organic Beauty to its impressive portfolio.

Evolve, which is stocked in UK retailers including John Lewis, Harrods Beauty and Feel Unique, creates products in small batches in its own studio in Hertfordshire and stays true to the company mission of ‘making products that are healthier, greener and kinder to people and the planet’. It boasts certified vegan and organic beauty products for the skin, hair and body, including a Radiant Glow Mask, Daily Renew Facial Cream, Gentle Cleansing Melt, Hyaluronic Serum and Bio-Retinol + C Booster, in two sizes.

Founded in 2009, Evolve products are inspired by healthy living and the belief that companies should ‘do good’ as well as doing well. The percentage of natural ingredients is listed on the label of each product.

Louella Belle’s joint CEO, Jamie Crook, comments: “Louella Belle is focused on connecting our customers to brands we love, and we are delighted to distribute Evolve to professional beauty therapists.

“From our years of working in the beauty industry, we can see first-hand the growing demand for sustainable beauty products and Evolve allows customers to purchase products with a clean conscience.”

Crook admits that the company has been seeking a skincare brand that aligned with the Louella Belle ethos for a number of years, Evolve is a perfect fit for its first foray into the skincare category.

Of the partnership, Evolve Beauty founder Laura Rudoe comments:  “Evolve is thrilled to be working with Louella Belle as its first skincare partner. While we do have a presence in the spa/treatment arena, having a distributor will allow us to reach a wider audience, ensuring more people can experience our products.”

Evolve training from Louella Belle’s education team is available, using the protocols designed by award-winning Evolve facialist, Gemma Halil, at no extra cost, ensuring the best possible results are enjoyed by both the client and therapist.

The Evolve range is available for professional beauty therapists to purchase via www.louellabelle.co.uk.