Love vegan beauty? Here are the top 10 most Instagrammed vegan beauty brands you need to know
By Emma Hobday | 28 September 2021 | Feature, Movers & Shakers, News, Sustainability & the environment
End of Tenancy London has released data that showcases which vegan beauty brands are considered the most Instagrammable.
The vegan cosmetics industry is booming, with the market value being $16.2 billion so far, with the number expected to sky rocket to $20.8 billion by 2025.
A comprehensive list of 23 cruelty-free, vegan beauty brands were extracted from PETA’s official listing, and then each brand was input into Instagram, with the number of appearing hashtags recorded.
First place goes to the Los Angeles-based beauty brand NCLA. The cruelty-free brand is tagged 173,601 times on Instagram.
In second place, with 147,219 hashtags on the social media platform, is the fragrance brand Le Labo.
Third is Arbonne. The company, which in its 35 years on the market has never tested its products on animals, has 113,095 Instagram hashtags.
The company Sparitual, which is all about the importance of self care and spa culture, placed fourth, with 83,087 hashtags.
Rounding off in fifth place is the Californian brand Pacifica, with 60,170 hashtags on the social media platform.
Make-up tools brand Spectrum Collections came sixth, with 34,622 hashtags.
Cruelty free and natural skincare brand skyn Iceland arrived in seventh place, with 21,311 hashtags.
Organic and botanic British brand Dr Botanicals came eighth, providing 11,163 hashtags.
PETA approved, US grooming company Billy Jealousy came next in ninth place, with 10,839 hashtags.
Finally, cruelty free make-up tools brand Nanshy came in 10th place, with 9,326 hashtags.
Click here for the End of Tenancy London website.