Male ‘beauty from within’ market is huge, reveals new research

By Helena Biggs | 06 May 2018 | Movers & Shakers, News

Male Beauty Image 1

A ‘new standard and awareness of beauty has appeared throughout the male market’ according to the team at Redshoe, a branding and communications agency, who reveal that more men are turning to supplements to enhance skin from within.

They put this down to frequent launches in the beauty industry, and a regular stream of trends – including what people put onto and into their bodies.

Samantha Ellison and Emma Jones, founders at Redshow, believe that consumers are being driven towards brands that are offering solutions to improve and maintain beauty from the inside out, and men are becoming more aware of ways they can improve their overall health. “Millenials are driving the male beauty industry as social barriers change shape,” they comment. “New research suggests that men are more likely to take ingestible skincare products than women, according to research by Lycored.”

When Lycored asked 480 male and female consumers in the UK and France about their attitudes to skin care, health and appearance, the company found that men were far more open to the idea of ingestible skincare than women. Actually 74% of men said the idea of taking a supplement for skin health or beauty was normal, compared to 58% of women. 

This may in part be due to the convenience of skin care supplements, as men were also found to be less inclined to spend time applying topical products than women; 37% wanted to spend less time on their skin care routine, while only 28% of women said the same. 

Zev Ziegler, head of global brand & marketing, Health at Lycored, says: “Men have long been growing in importance as consumers of skin care, and our research shows this applies to ingestible products just as much as topical. The potential of the male beauty from within market is huge.”

Images courtesy of Pexels.