Margaret Dabbs OBE joins Global Airlines board to develop partnerships & strategies

By Helena Biggs | 09 January 2024 | Movers & Shakers, News

Margaret Dabbs Obe Global

Margaret Dabbs OBE, founder of foot, hand and nailcare brand, Margaret Dabbs London, has been appointed to the Global Airlines Advisory Board.

Dabbs, who created her namesake brand in 2004, fuses medical science and podiatry with beauty to produce results-driven and luxurious treatments and products. These have featured in some of London’s most iconic department stores, including Harrods and Liberty, and Dabbs has nine clinics in the UK and four across Europe and the Middle East.

She is bringing her extensive commercial and consumer experience to Global Airlines to develop its partnerships, passenger experience and commercial strategy, working closely with CEO, James Asquith, and CCO, Richard Stephenson, to ‘disrupt and innovate the aviation experience.’

The Margaret Dabbs luxury product range will also be introduced to all cabins of Global Airlines flight ‘to enhance the onboard passenger experience’.

Of the appointment, she comments: “The story of my company proves that if you see a gap in the market and produce exceptional products and services then it is possible to disrupt the market. I see a lot of parallels between Global Airlines and my company, and I am thrilled to be joining, as I can see an incredible scope to offer passengers a better experience when they fly.

“I believe Global Airlines has an opportunity to not only showcase a range of luxury brands, from established to breakthrough, but also innovate in terms of how an experience can continue beyond the flight. I look forward to working with the team on the future strategy, to enhance the experience of airline travel and play a part in the future success of Global Airlines.”

James Asquith, Global Airlines CEO, adds: “2024 will be a huge year for our airline and it’s fantastic that Margaret’s appointment to the Advisory Board is our first major announcement of the year; it’s further evidence of the laser focus this airline will have on offering the best way to fly, which will be greatly enhanced by Margaret’s experience.

“Margaret’s business acumen is well-known and rightly lauded, and she will be an asset in a whole host of ways as a member of our Advisory Board and a key adviser to the senior leadership team.”

“We will always strive for the highest standards across all aspects of our operations from safety to passenger experience, and our growing team of experts puts us in good stead to achieve our ambitious plans.”