The Creative Beauty Group, distributor of Addiction Glitter, has appointed Samantha Daverin as brand ambassador for the range.
“When I asked Samantha if she would like to be a brand ambassador for us and deliver nail tutorials on the TCBG YouTube channel, I was thrilled when she said yes,” comments Layla Tourh, MD of The Creative Beauty Group. “Our customers are already aware of Samantha’s creative flair, as when she posts some of her work on our closed Facebook group forum, her videos and photos get lots of attention, often with a post from a customer requesting how she created the look… it was a very obvious vision for me!”
Samantha, who has been a valued member of TCBG‘s education emissary family for almost two years, studied art before she found nails – and combined her love for both.
She entered Nailympia London in 2015 and scooped 1st place in the Division 1 Mixed Media Boxed Art category.
“As my career progressed, so did my love for all things nail art,” Samantha comments. “Putting it simply, glitter and sparkle makes me happy – and coming up with new and inventive ways to use it, or simply conquering new trends has become a passion.
“Addiction Glitter became the obvious choice for me as a new emerging brand with great products. I’m so excited to be bringing the next step of all things Addiction, in the form of video tutorials. This gives me the opportunity to share application skills with other nail technicians and also to inspire others to push their creative boundaries and ultimately, their businesses. I know that TCBG listens to its customers, not only for tutorials but for possible future products, and so I am proud to be a part of that!”