Nail artist launches own cuticle oil range

By Sophie Nutt | 06 April 2019 | News, Products & Treatments

Untitled Design

Nail artist and educator, Emma Kilani, has launched Emoki Nails – a range of fun cuticle oils to repair and hydrate cuticles, while ensuring nail coatings stay in tip-top condition.

The idea
Based in Perth, Scotland, the Emoki Nails business is family run and the brain-child of Emma, who has 23 years of industry experience under her belt. From the formulas, sourcing, graphic and website design to the mixing, bottling and packing, everything is done in-house with the help of family.

“Having no prior inside knowledge of manufacturing, it has been a steep learning curve for me,” reveals Emma. “There have been a lot of 5am starts to make Emoki happen. But the reaction to our oils from customers has been worth every bleary-eyed minute.”

Receiving an extremely warm welcome from techs across the country, the first batch of Emoki Nails Cuticle Oil sold out within 12 hours. Like many techs, Emma found trying to get her clients to use cuticle oil was a struggle, so the idea to create an oil that was high quality, inexpensive and enticing was formed.

“Let’s face it – it’s a struggle for us nailistas to get all of our clients to use their cuticle oil, so I wanted a range of oils that encouraged clients to want to use cuticle oil, instead of just having to use it,” explains Emma.

The oil
Priding Emoki Cuticle Oils on being handmade in the UK with UK-sourced suppliers, Emma also reveals the oils are natural and vegan friendly. As well as this, the labels are oil and acetone resistant, making them ideal for in-salon use. Emma also wanted to ensure that the oils were hygienic for professional use in the salon, so decided on a dropper applicator as opposed to a brush.

The cuticle oils contain a blend of apricot kernel oil, hemp seed oil, maracuja oil, jojoba oil and vitamin E oil. The Emoki Cuticle Oils are available in six fragrances:

  • Betty’s Best Frosting
  • Lola Cola
  • Melonmania
  • Nanna’s Apple Pie
  • Not Terry’s
  • So Vanilla Cupcake

Future plans
Future plans for Emoki Nails include seasonal fragrance releases, a special edition fragrance release and new bottle sizes such as smaller, handbag-friendly bottles and refill sizes for salons.

As well as this, Emma wants to create Emoki Cuticle Oil counter display solutions. “Educating clients about the services they receive as well as the importance of aftercare is so important to ensure the continued health of the natural nail,” says Emma. “We want Emoki Cuticle Oil to inspire that conversation between the nail pro and the client.”