Nail brand, B’Zillion, enters the UK market

Cornwall-based entrepreneurs, Christopher Hallett, Ashley Hayward and Victoria Hayward, have unveiled B’Zillion, a fashion-led nail brand that boasts HEMA-free gel nail products, accessories, over 30 gel polish shades and four neutral builder gels.

The brand aims to make ‘high-performance, salon-quality nail products accessible to everyone – without compromising style or safety’.

B’Zillion’s product portfolio includes dazzling gel polish shades ranging from deep purple – Royal Plum, to shimmering sparkle – Diamond Frost, and colour-changing lava-esque hue, Molten Ember. The brand also offers a variety of builder gels, RebelGel Poly Gel and accessories such as nail art brushes and nail forms.

“B’Zillion is about doing things differently,” says co-founder, Ashley Hayward. “Every product has been carefully sourced, tested and designed to perform brilliantly in the salon and at home.”

Staying true to its Cornish roots, B’Zillion’s marketing, branding and fulfilment is handled locally, and the founders are excited to see the impact the brand will have on the UK nail scene. B’Zillion is hoping to create a community of nail lovers who encourage each other, as the tagline states, ‘Dare to be / Different’.

The full range is available to shop via www.bzillion.co.uk