NOVALASH announces new global master trainer

By Kat Hill | 12 July 2017 | Feature, News, Training

Zach Falb Global Master Trainer Novalash Copy

NovaLash has announced Zachary Falb as its new global master trainer.

Having previously acted as the brand’s international trainer, Zachary’s new role will cover global education and product development as well as being responsible for NovaLash’s global training standards. This will see him work closely with international markets and the US master trainer to ensure all NovaLash trainers and distribution teams are working to the  latest training requirements and brand knowledge.

Zachary will also be responsible for building and managing the NovaLash training team in the UK and will be working closely with NovaLash CEO, Sophy Merszei on creating courses for 2018

“Not only do I live for the brand, but I live for the industry, “ Zachary enthuses. “There are so many exciting things happening and I feel honoured to be at the forefront of change and in a position to educate and inspire lash artists across the world.”

“Zachary is well-known in the industry for offering incredible support, education and inspiration to lash artists here in the UK and around the world,” says Heather Hughes, UK director at NovaLash UK. “His promotion is incredibly well deserved and we are lucky to have him fly the NovaLash flag for the ever evolving lash extension industry.”