NOVALASH announces UK brand ambassadors
By Kat Hill | 17 February 2017 | Events, News
NovaLash has announced its LASHoff finalists as UK brand ambassadors.
For the first time ever, the annual NovaLash LASHoff competition opened its doors in the UK and Ireland. This year saw two UK lash artists reach the final stage of the competition.
Kate Baxter, from The Dolls House in Inverness, and Sarah-Anne Barham, from Sarah-Anne’s Beauty in Felixstowe, impressed a panel of industry experts with their lash artistry skills gaining a place in the final this month. Kate and Sarah-Anne will be flown over to Houston, Texas, the home of NovaLash for the ceremony, where the winners of the ‘Lash Artist of the Year’ and the ‘Fan’s Choice’ award will be announced.
All LASHoff finalists will receive brand ambassador status, but for Kate and Sarah-Anne, this is the first time the UK has been represented in such a highly coveted event in the eyelash industry. Kate and Sarah-Anne will represent NovaLash at trade shows, demonstrate their skills at events and be a trusted voice for the brand in the industry. They will join other 16 lash artists from across the globe to create the 2017 team of NovaLash brand ambassadors.
LASHoff is NovaLash’s annual video and photography competition judged by a panel of industry experts. Kate and Sarah-Anne’s 5 minute video entries can be seen here.
“We’re delighted that two of our certified lash artists here in the UK have made it to the finals,” say NovaLash’s UK director, Heather Hughes. “We’re so pleased that their talent, passion and knowledge of the professional lash extension industry has been recognised by some of the industries most esteem professionals and we can’t wait for them to represent us as brand smbassadors. We wish them both the very best of luck for the finals in the US .”
