OPI celebrates the power of colour with new campaign

By Helena Biggs | 14 November 2018 | News, Products & Treatments

Opi Peru Lineup

OPI is harnessing ‘Colour is the Answer’ as its brand message and core vision to aid its mission to transform the world with colour. This message will be at the core of its content creation, campaigns and products.

“Most women know that colour can help them express themselves,” shares OPI co-founder and brand ambassador, Suzi Weiss-Fischmann. “My long-time fascination with colour is part of OPI’s heritage.

“We’ve always felt passionately about colour, but now OPI will take that love to the next level. We want to help show that colour is even bigger than expression; it has the potential to transform you and others around you – even the world around you.”

Within Colour is the Answer, OPI also launches Colour for Change, encompassing programmes and acts that harness the power of colour to generate a positive impact. For the brand’s first initiative, OPI US joined with Ronald McDonald House Charities (RMHC), which provides housing and resources to keep families together with their sick children while they’re undergoing medical care.